We had the good fortune of connecting with Adi Elcida Hernandez and we’ve shared our conversation below.
Hi Adi Elcida, what was your thought process behind starting your own business?
I’ve always had the entrepreneurial spirit and desire to be my own boss. When the pandemic hit and I found myself unable to tour with my band and out of my stable income job it was only natural for me to reinvent myself. My business endeavors almost always begin with a passion.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I approach almost everything I do as if it were an art form. Whether I’m singing, merchandising, or baking, it’s a process of perfecting how the elements speak to each other from my heart and perspective. I believe what sets me apart is authenticity. I allow myself to be vulnerable and honor what I create, even if it’s not always celebrated. I got to where I am today with dedication, persistence, and a few good people along the way. It certainly hasn’t been easy and I still have a long way to go. I’m still in the process of overcoming the challenges of being a touring musician who also has to work odd jobs and live at home to sustain a living. It’s extremely frustrating but what I’ve learned along the way is you need to apply some sort of work life balance or you’ll drive yourself crazy! Trust in your path and try not to compare it to someone else’s. Anything I want the world to know, I’ve left in the music.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
So this where work life balance really comes into play! Haha! Sadly, being an entrepreneur you kind of miss out on the happening stuff around town. Of all the years I lived in South Florida I have never attended Art Basel and I literally have to walk passed it to get to work. Luckily my best friend is down to earth and use to live here so if she was coming to town we would probably take way too long to decide what we are going to do, then end up at a dive bar somewhere, and eating IHOP at 3 in the morning and talking about the meaning of life. Some of the most fun, exciting, and interesting places are the ones you didn’t plan on; the fireworks that you followed that led you back to your destiny when you were lost.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
First and foremost my shoutout goes to God. Without faith I wouldn’t have achieved the things I have achieved thus far. I’m also very blessed to have parents that are my biggest cheerleaders. Some of the podcasts that I visit regularly for encouragement and strategy are The School of Greatness, Ask GaryVee, and Elevation Church.
Photos by Roberto Badillo & Linsi Taylor