Thinking through whether to start a business – whether to take the risk, whether to go out on your own – isn’t easy. So we asked some entrepreneurs we admire to tell us about how they thought through the process of starting a business.

Mason Ho

I have spent years in the (food) industry helping other people open their businesses, and knew that it was always the goal for myself. After managing several businesses and building teams to run different operations, I felt pretty comfortable in my ability to build a team that would help me achieve my goals. Read More>>

Alexa Martinez

My thought process really started with seeing a need that wasn’t being fully met. There was plenty of information about helping babies sleep, but not enough support for the mom who was exhausted, overwhelmed, and trying to figure it all out. I wanted to create something that cared for both. Read More>>

Shaq Cruz

QueynMe Candles wasn’t born because I simply wanted to sell candles. It started because I wanted to create an experience—something that could shift a person’s mood the moment they walked into a room. I’ve always believed scent has power. Read More>>

Breauna Dixon

My thought process behind starting my business came from wanting to create something that brought families together through creativity. As a mom, I saw how much children enjoy hands-on activities and how excited they get when they can make something themselves. Read More>>

Alexandria Smith

To be quite honest it was how I was treated by people in the service industry. Also, how I saw other people who look like me being treated. When you don’t look a certain way the whole world treats you differently. Especially if you’re bigger too. I wanted to give people who looked like me a safe space to be pampered. Read More>>