Meet Jim Thomas | Gym Business Expert

We had the good fortune of connecting with Jim Thomas and we’ve shared our conversation below.

Hi Jim, what role has risk played in your life or career?
I view risk as a necessary investment in growth—calculated, informed, and intentional. In my career, taking strategic risks—like launching new ventures, entering unfamiliar markets, or pivoting business models—has been the catalyst for my biggest breakthroughs. Without risk, there’s no real progress; the key is managing it, not avoiding it.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
As a former gym owner with a wide range of experience, my business is built on one core principle: getting results. That’s what sets me apart. I don’t just rely on past successes—I remain a lifelong student of the fitness industry, constantly learning, adapting, and applying new strategies to help gym owners succeed in any market condition.

Getting to where I am today wasn’t easy. Like many in this business, I faced challenges—cash flow struggles, competitive markets, staffing issues—but I overcame them by staying committed to problem-solving, seeking mentorship, and never losing sight of the end goal.

Along the way, I’ve learned that success in the gym business isn’t about doing everything yourself; it’s about building systems, empowering your team, and focusing on the things that move the needle.

What I want the world to know about me and my brand is simple: I’ve been in the trenches, I know what works, and I’m dedicated to helping gym owners create profitable, sustainable businesses without sacrificing their freedom or passion.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
For me, the perfect day would likely center around getting in a great workout—because that’s always been part of who I am—followed by enjoying some authentic Mexican food. Then I’d cap it off by taking in a Texas Rangers baseball game or a Dallas Cowboys football game. It’s the ideal mix of fitness, good food, and Texas sports.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I’d like to dedicate my shoutout to George Shore—mentor, gym owner, and the man who changed the course of my life. At just 21 years old, he approached me with an incredible opportunity: a partnership to build and grow gyms in the DFW area. His belief in me, his guidance, and his willingness to share his knowledge not only launched my career but shaped the way I approach business and mentorship today. I’ll always be grateful for the trust he placed in me and the doors he helped open.

Website: https://www.fmconsulting.net

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