Meet Trevor Lamb | Cinematography, Videography & Photography

We had the good fortune of connecting with Trevor Lamb and we’ve shared our conversation below.

Hi Trevor, can you walk us through the thought-process of starting your business?
When I was a kid, my dad gave me an old JVC camcorder, and from that point on, I filmed everything—mostly skateboarding sessions, pickup basketball games, and random moments with my friends. Over time, I found myself picking up that camera less often, but that’s also when I started making music. My journey as an artist gave me a good sense of content and storytelling. I feel like being an artist really helped when it came time to capture one.

Fast forward to the end 2017, a guy named Tyler Rodriguez reached out and asked if I wanted to film for a car company called Late Model Restoration. I had no real qualifications, but by the grace of God—and with Tyler’s help—I landed the job. I didn’t know how to film, let alone edit and on my first day, they handed me a Sony FS7, a few lenses, and gimbal, to go film this car. I remember just standing there, staring at the camera rig forever not knowing how to turn it on. Kind of crazy looking back, but thankfully Nick Ladd, the lead videographer, really took me under his wing. He taught me all the foundational stuff—camera settings, file management, how to organize a project and see it through from beginning to end.

After a year, life threw me into a tough season, and LMR and I decided to part ways. It felt like a setback, but it was actually just the beginning. I share this because there was no clear roadmap to starting my business. I believe it’s important for people to know that when you don’t have the answers, God does.

Soon after one of my closest friends, Grant—known as @retrovisondidit—moved in with me. I was still in that season as previously mentioned and things were not going much better. Theres a lot of in between here but one day we decided to go eat at this restaurant, scribbling potential business names on a napkin. I had enough experience at that point to produce solid video work, so we knew the name had to reflect something creative. Motion Theory Media was one of the names we came up with.

Alright, so let’s move onto what keeps you busy professionally?
With how much content we consume every day, standing out has never been harder. In this industry, you’re constantly walking a tightrope—trying to create content that serves multiple purposes while still feeling unique. I tend to lean into the more abstract side of filming—focusing on tighter shots and subtle details to hold the viewer’s attention. It’s all about guiding the eye, setting up each frame to lead them exactly where I want them to look next. When paired with strong establishing shots and smooth gimbal movements, it creates a rhythm—a balance of tension and release that keeps people locked in. Capturing footage is only half the battle—the real magic happens in the edit. 99% of what I do is within Premier Pro. I tend to avoid preset pack transitions, focusing instead on in-camera movements to really sell things. What makes it feel more dynamic comes down to intentional shot selection and sequencing. Simple match cuts and smart use of blend modes can go a long way—for me at least. One of my favorite techniques is whip panning along with mixing different media types. There’s something powerful about mixing a lower-quality source with a polished shot in the same edit—it creates an unexpected impact.

Getting to where I am today took a lot of paid and unpaid work. While traveling with bands, I also took the opportunity to film the headlining acts as a way to broaden my portfolio. The videos I shoot for Koe now are the same type of videos I was making back then. Sure, my quality and experience are much more refined now, but the difference is that, with a bigger name attached, people started to care. Being everywhere at once is definitely a challenge, but working for others and balancing my own projects, really put me in the spotlight. From corporate events to show recaps, hunting videos, and even working with small businesses, I worked non-stop, making sure my name was everywhere.

Everything is a learning experience—you’re never going to have it all figured out. Pride often gets in the way in this industry, and comparison is often the thief of joy. As creators, we’re our own worst critics, and we need to learn to show ourselves grace. We shape content in the way we see fit; it’s not just a skill, but a craft. And that craft often gets reshaped before it’s published. It’s a tough pill to swallow, but you have to know which hills are worth dying on. For me, the biggest thing is supporting my peers. I’m not the best, and I never will be, but a lot of people look up to me, and I make sure to always be there for them. Pride is a struggle for me, especially as I reach new heights. Staying humble has become my biggest piece of advice for anyone reading this.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Ask anyone—they’ll tell you I’m pretty set in my ways. I like what I like. So, if I’ve got a friend coming into town, we’re doing the same thing we always do.

My first call is to Milo and Eric. Anyone who comes through has to meet them and their pulling up with their friends, which is always a good time.
Things always kick off at George’s in Waco, TX. Great food, solid drinks, and it’s the spot where you’ll see everyone you want to see—and a few you don’t. After that we almost always go to the Backyard Bar & Grill.

This is usually where things start to go a little south, but the vibes are always high. We usually end up in the green room to say what’s up to whoever’s playing that night. Darts are definitely being thrown, and we’re probably breaking something in the process. Backyard if you’re reading this, sorry about the whole tennis ball in the wall thing.

Overall, it’s a simple night, but when you’re surrounded by good people, you really can’t go wrong.

Who else deserves some credit and recognition?
It’s hard to single out just one person to thank—so many people played a part in getting me to where I am today. Trent from @613Media gave me tons of work early on, giving me the space to make mistakes and grow by filming a wide range of projects. Taylor Branch and the Huser Brothers were the first bands to take me on the road and believe in what I could do. People from my hometown—Chase Tucker, Brad Price, Eric Stanford, Tyler Rodriguez, Carlton Ross, and the Backyard Bar Stage & Grill—have always had my back and showed consistent support. Also shout out to Koe Wetzel and Floating Leaf for giving me a chance to operate at a level I never thought possible. And last but definitely not least, I have to thank my wife, Brooke Lamb. She’s been with me from the very beginning, and her support is a huge reason I’m still here. She’s a true follower of Christ, my rock, and my best friend.

Instagram: @motiontheorymedia

Image Credits
Emilio Garza, Carlton Ross, Andrew Quinn, Jess Miller, Ben Zucker, Kyle Good, Trenton Johnson, Brooke Lamb, Grant Whites