Meet Kierra Crawl | Kierra Crawl | Founder of Lab Roots Skincare

We had the good fortune of connecting with Kierra Crawl and we’ve shared our conversation below.

Hi Kierra, every day, we know how much execution matters, but we think ideas matter as well. How did you come up with the idea for your business?
Lab Roots Skincare was inspired by the intersection of science, wellness, and purpose. With a background as a biomedical lab scientist and a licensed esthetician, I saw a unique opportunity to bridge clinical knowledge with clean, results-driven skincare. The idea came from a deep desire to create products that are both effective and rooted in integrity—organic, thoughtfully formulated, and backed by science. “Lab Roots” represents my foundation in the laboratory, but also speaks to staying grounded in what truly matters: helping people feel confident and radiant in their own skin. This brand is more than skincare—it’s a reflection of my journey, my values, and my commitment to offering solutions that honor both nature and science.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Lab Roots Skincare is rooted in my passion for both science and skincare. As a biomedical lab scientist and licensed esthetician, I’ve always been driven to combine scientific knowledge with natural skincare solutions. The journey to where we are today has been both challenging and rewarding, but each step has been fueled by my desire to provide effective, safe skincare for everyone.

What sets us apart is our commitment to creating a simple, effective skincare routine that’s safe for all skin types. We’re proud to offer products that help brighten and improve skin health without compromising the skin barrier. Our approach ensures that every product in our line works together as part of a well-designed system that’s cruelty-free, competitively priced, and effective.

While the path to success hasn’t always been easy, each challenge has taught me valuable lessons. I’ve had to learn new skills in areas like marketing and finances, but I’ve been lucky to have the support of my husband and co-founder, Joshua Crawl, who plays a crucial role in managing the business’s financial side. Together, we’ve grown the business with a focus on providing products that are not only high-quality but also safe, ethical, trustworthy, and competitively priced.

What I want the world to know is that Lab Roots Skincare is about more than just products. It’s about empowering our customers to feel confident in their skin. We’re here to provide a simple, effective skincare routine that works for everyone, regardless of skin type, with the peace of mind that our products are safe, cruelty-free, competitively priced, and created with purpose. The love, values, and principles I’ve been raised with are reflected in everything we do.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Day 1: Downtown and Wellness
Morning: Start with a calming yoga class at Dallas Yoga Center or The Yoga Factory.
Lunch: Head to The Exchange Food Hall to try a variety of fresh and delicious bites.
Afternoon: Stroll through Klyde Warren Park and maybe rent a bike to explore the area.
Dinner: Enjoy an upscale dinner at Perry’s Steakhouse for a memorable dining experience.
Day 2: Outdoor Fun and Shopping
Morning: Start your day with a light breakfast at Bread Winners Café & Bakery, offering a range of healthy options like fruit bowls, yogurt parfaits, and wholesome pastries.
Midday: Rent bikes or take a walk along the Katy Trail, enjoying the scenic views and fresh air.
Lunch: After your time on the trail, head to Katy Trail Ice House for a delicious lunch. It’s a great spot to relax and refuel with outdoor seating.
Afternoon: Spend the rest of the afternoon shopping at NorthPark Center, where you’ll find a mix of high-end stores and local gems.
Evening: Finish the day with a movie at Cinépolis, a luxury theater for a comfortable and relaxing experience.
Day 3: Culture and Local Flavor
Morning: Visit The Dallas Farmers Market for a taste of local, fresh food.
Lunch: Check out Pecan Lodge in Deep Ellum for the best local BBQ.
Afternoon: Explore the vibrant Deep Ellum district, known for its street art, music, and local shops.
Evening: Grab dessert at Emporium Pies, then head to Hyenas Comedy Club or Dallas Comedy Club for a night of laughs.
Day 4: Explore Local Sights and Entertainment
Morning: Take a trip to the Perot Museum of Nature and Science to experience hands-on exhibits.
Lunch: Visit Ellen’s for some comfort food and a great view of the city.
Afternoon: Head to Dallas Arboretum and Botanical Garden to enjoy the peaceful scenery.
Evening: End the day with a dinner at The Rustic, with live music and great food.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
First and foremost, I give all glory to God—His guidance, grace, and timing have made this journey possible.

I want to also acknowledge my husband, Joshua Crawl, the co-founder of Lab Roots Skincare. While we both dedicate ourselves to growing this business, Joshua plays a crucial role in managing the financial side—his unwavering support and dedication are invaluable to me.

To my incredible family—my parents, Keyontia and Westley Johnson, my wonderful mother-in-law, Eugenia Crawl, and my younger sister, Kelani Johnson—thank you for always believing in me and pushing me to keep going.

And to my late brother, Westley Ke’Shun Johnson Jr.—your memory continues to inspire me every single day. I carry you with me in everything I do.

I would also like to take a moment to acknowledge the rest of my family. Throughout my life, I’ve been surrounded by individuals who are committed to making a difference—whether through charitable work, entrepreneurship, or their pursuit of education. Big or small, their efforts have had a profound impact on me. I want them to know that I carry their influence with me in every aspect of my life. The person I am today is a reflection of the love, character, and work ethic I was raised with, and I am forever grateful for their contributions to my journey.

This journey is rooted in faith, family, and purpose, and I’m so thankful for the people who walk it with me.

Website: https://labrootsskincare.com

Instagram: https://www.instagram.com/labrootsskincare/

Facebook: https://www.facebook.com/people/Lab-Roots-Skincare-LLC/61570473581553/

Other: TikTok

https://www.tiktok.com/@labrootsskincare