We had the good fortune of connecting with La Tara Johnson and we’ve shared our conversation below.

Hi La Tara, what role has risk played in your life or career?
Without risks there are not any rewards! You have to take risks to advance in the business. Step outside of your comfort zone to step into new opportunities and meet new people.

Let’s talk shop? Tell us more about your career, what can you share with our community?
What sets me apart from others is my ability to create from my heart. I like to think of things and just try it! I take risks and I push myself to try things others are not doing. I am most proud of how far I’ve come since starting my business 5 years ago. Having my name out there and people recognizing my talent and telling me how proud they are of me. That means everything to me! I have gotten to where i am at today by staying true to myself and doing what makes me happy. Working day and night practicing and perfecting my crafts. I have learned to definitely know your worth and don’t accept nothing less. Endless Kreationz is here to understand your needs and wants and bring them to life!

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I would definitely visit downtown Dallas and enjoy brunch at Southern Yardbird, catch a comedy show at the Improv and make dinner reservations for RH Rooftop. DFW have a lot of options to enjoy meeting new people as well as hanging out. I enjoy visiting museums, zoos, drive in movies, trying new restaurants, open mic night, and jazz concerts.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I most definitely want to shoutout all of my customers as well as my family and friends! One of my biggest supporters has been my sister Marundo Johnson. She has truly encouraged me in rough times, help motivate me and market my business. I am very grateful for her. Another shoutout would be to my mom who is a big supporter of mine and she is always sharing my content and encouraging me as well. My brother Lavarius Johnson is also a big supporter of mine. Everything I do, he truly be amazed. He is so full of positive words and he has said that he would work for me one day when I get my shop!!! My cousin Tara Johnson-White and good friend Kim have always supported me in ways that I truly appreciate from the bottom of my heart. I thank each and everyone that has played a role in my success.

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Nominate Someone: ShoutoutDFW is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.