There are so many factors that can play a role in determining our results, performance and ultimately our success, but some factors matter more than others. We asked folks what they felt was the most important factor driving their success.

Rachel Sakakeeny | Owner of Rachel Sakakeeny Photography

My main focus is to make every single client feel welcome and accepted, regardless of any disabilities or other challenges they may be facing. I am a firm believer that custom-tailored photo sessions result in happier clients, better photos, and a more enjoyable experience overall. Inclusion and accessibility are the main driving factors behind my brand. Read more>>

B Cali | Photographer

The most important factor behind my brand Is to make sure my clients are happy with the out that I promised. To always provide a safe, comfortable, fun and secure environment. I always have to make sure my clients know that i am goofy, but firm Read more>>

Autumn Green | Author & Assistant Director of Academic Programs

The most important factor behind the success of my brand is community. Without word of mouth, The Keepers of Aris would not have grown to the success it has today. At every book event I have had so far, I have had the pleasure of selling out of the copies I bring with me to each event. Read more>>