We had the good fortune of connecting with Seerel Meadows and we’ve shared our conversation below.
Hi Seerel, what is the most important factor behind your success?
I believe the most important factor behind Dallas Discovered has been my focus on relationship-building. When I was just launching Dallas Discovered, my biggest focus was engagement with my audience. I made it a priority to respond to every comment and question, which resulted in more authentic interactions with people who were truly searching for the best experiences Dallas had to offer. Dallas Discovered followers came to trust the quality of our content as they tried and loved our recommendations. Every time I showcased a new experience or locale, my audience was eager to share the information with friends and family, creating an even wider net of exposure. Even as our audience grows, I still focus strongly on quality engagement with people looking for the hottest spots in Dallas.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Dallas Discovered is the ultimate insider guide to innovative experiences in Dallas. My mission is to bolster the lifestyle sector of Dallas in terms of both patrons and businesses alike. I strive to find unique, exceptional restaurants, events, and entrepreneurs and share their creations with my audience. Throughout my life, I have always enjoyed hosting and creating and now I get to do it on a larger scale. I’ve always loved sharing the latest and greatest experiences with my friends and that’s how I think of my audience – as friends visiting Dallas from another area. I take them along with me to my favorite spots and events. Since its inception, Dallas Discovered has continually been at the forefront of the ever-changing entertainment scene because that is where I’ve always liked to be. Dallas Discovered is authentically me. From restaurants I love, to staycations that saved my sanity, and even my dog-approved pet hot spots, I give my all, and my many Happy Hour recommendations, to my audience. My overarching goal is to provide my audience with recommendations they can trust and can adapt to their needs and desires. My reliable guides are constantly sourced by visitors and Texas natives alike to find the best holiday extravaganzas, truly Texan experiences, or limited time pop-ups.
One aspect of Dallas Discovered that I am particularly proud of is that in addition to connecting with my audience, I also focus on creating a strong rapport with Dallas entrepreneurs and business owners. By creating balanced relationships with these innovators, I can keep my audience informed of the latest and greatest happenings, while also helping local businesses launch their new endeavors. These relationships helped me get to where I am today.
An important lesson I’ve learned along the way is the importance of appreciation. This is a quality I try to infuse in every aspect of Dallas Discovered. I try to show my audience that I appreciate their trust in me, and their engagement, by offering them my take on experiences but also striving to make these experiences accessible to them. It can be something small – highlighting Happy Hours and local deals, or more tangible, like offering custom Dallas Discovered promo codes to help make experiences more affordable. My absolute favorite way to show my audience that I appreciate them is with Giveaways! I absolutely love sharing experiences through giveaways. It is both beneficial for the audience, as they try something new, and the host, as the exposure can bring in new business. It’s the most rewarding feeling to let someone enjoy an event or memory that they may not have been able to without the giveaway.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Without a doubt, my biggest “must-see” in DFW is the Fort Worth Stockyards! It’s the perfect destination for people visiting Dallas, as it gives a glimpse of Dallas both past and present. The old Texas vibes of the Cattle Drive pair perfectly with the unique new restaurants that pop up in Mule Alley. There’s nowhere else quite like it – somewhere you can catch a traditional rodeo and stay the night at a perfectly posh Hotel Drover. Plus, we’d have to grab a meal at Joe T. Garcia’s – it’s a Fort Worth institution!
The rest of the trip, we’d discover the newest happenings Dallas has to offer. That’s the most amazing part of living in this city – there’s always something new! From pop-up events to brand new restaurants and experiences, no two weekends are alike in this ever-evolving city.
And of course, I’d have to share my classic Dallas staples – like a staycation at The Adolphus, visiting the Away Spa at W Dallas, and a visit to the Dallas Arboretum.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
The people I NEED to shoutout most are: Blake Meadows- My husband, video editor, sounding board, focus group, and the one person who continuously has to eat his food cold, because we all know… phone eats first
Monique Wright- Journalist turned Dallas Discovered copy writer. Monique can bring any post to life with her creative captions. Not only does her thoroughness help engage the audience but the way she can paint a picture with words has been a big part of our success.
Website: www.dallas-discovered.com
Instagram: www.instagram.com/dallas_discovered
Facebook: www.facebook.com/dallasdiscovered
Other: www.tiktok.com/@dallas_discovered