We’ve always believed that forming a strategy is impossible until your clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Tamara Mitchell-Davis | CEO, Author Coach, Book Consultant & Speaker

If I had to choose one value that matters most to me it would be loyalty. In my opinion, when you are loyal to something or someone you hold a high regard for it. There’s a certain level of respect, support and trust that comes with being loyal. Read more>>

Nishiki Sugawarra-Beda | Visual Artist

There is a common phrase among Japanese people, especially to describe or encourage youngsters, but for sure, adults as well. It is “akaruku, tanoshiku, genkiyoku” in Japanese which can be translated to “positively/cheerfully, joyfully, energetically.” I have heard this phrase countless times as I grew up in Japan. In my teenage years, I started changing the last part, “genkiyoku (energetically)” to “shinken-ni (seriously)” to add some flavor to make my own slogan. This “seriously” is to remind me that we should not take things in life lightly and we do things intentionally and sincerely. Life is precious. I believe my phrase “akaruku, tanoshiku, shinken-ni” can also be interpreted as growth mindset. The other day, in the interview at The Daily, the CEO of Twitter, Jack Dorsey, mentioned about one thing he wants the company to be good at. It was to keep learning. This is what I want to be good at as well. Read more>>

Jana Spillers | Parent Educator, Postpartum Doula & Lactation Consultant

My guiding principle is commitment to my clients. Babies come when they come so I make myself as available as possible, regardless of nights, weekends, holidays…or pandemics. I never stopped providing lactation or postpartum services when the Covid lockdown happened because I am committed to the health and welfare of women and babies. As a Nurse Practioner, I took an oath to practice my profession faithfully. That doesn’t mean I provide care when it is convenient or free of risk. It means that I will continue serving women and babies until I am physically no longer able to do so. Read more>>

Adam Baxter | Musician

Communication. Communication. Communication! In the years I’ve spent building my brand, I’ve learned that pretty much any obstacle can be overcome with clear communication from all parties involved. It’s actually a guideline I use when interviewing potential bandmates: It doesn’t matter what you do outside of this band, as long as you’re where you need to be, when you need to be there. There are other people counting on you and your parts, if you can’t make it to a practice or something for any reason – just TELL someone about it ahead of time! Read more>>