We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Matt Sims | Photographer & Author

First, let me say that I am not a super risk-taking entrepreneur who built a wildly successful business from scratch. But I am a person who purposefully sought and found a work/creative life balance that has brought me great joy and many opportunities for exploration. One unifying idea I keep coming back to is: “Our time on Earth is so limited – what are you waiting for?” At the end of your life, you won’t regret your failures or your projects that weren’t perfect, but you will regret not trying. You will regret letting mundane tasks and worries interfere with your creativity and your productivity. You will regret making decisions out of fear rather than excitement. Read more>>

Kollette Tolbert | Founder and Licensed Professional Counselor

When opening my own private practice, I had to consider what values and principles I desired most in previous jobs and how to implement that into a brand that I hope to grow nationally. One of those was family. Since my practice was founded after a great personal loss, the family had to be the cornerstone of my practice. We have implemented flexible work schedules, four day work week, and unlimited PTO. I also wanted my team to work in an office or work from home. Currently, due to the pandemic, we are entirely virtual, but this gives us a unique approach as we can help individuals from anywhere in Texas. Read more>>

Marc | Brave Little Howl member

Love is the most obvious but still true value musicians need. It rules the relationships we have. It fuels our passion for music. It allows for a healthy perspective when writing, living, or making time for family. Read more>>

Anne Hanson | Physical Therapist/Certified Lymphedema Therapist

The value that matters most to me is honesty. I am always up front with a client if they ask me a question that I don’t know the answer to or ask my opinion about a treatment or diagnosis that is unfamiliar to me. I will often tell them that I need to look into the topic and will get back to them via phone or email or at their next visit. When I am working with a client they are putting their trust in me to tell them the truth and are seeking my hands-on help or my professional opinion to guide them in their healthcare related decisions. Read more>>