We had the good fortune of connecting with Sana Ali and we’ve shared our conversation below.

Hi Sana, can you walk us through the thought-process of starting your business?
Working in an industry that constantly evolves, My passion for creating custom engagement rings led me to establish a unique space where my clients can freely express their desires. After working in a traditional retail setup, I had so many consumers constantly applauding me not only for my jewelry curation skills but also for my eagerness to listen to their needs / not be pushy in their decision-making process. The ultimate objective is to produce timeless and contemporary rings that can be customized in various ways, all while maintaining exceptional craftsmanship. Clients don’t need to compromise on the quality of the ring solely because they can’t afford the high-end brand markup.
My purpose is to provide a transparent process when it comes to customizing and delivering pieces, which I think lacks to a very high extent in the jewelry market.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?

Diamond Concierge is a bespoke jewelry brand that aims to redefine luxury engagement rings. We have curated an exclusive collection of engagement rings that are  not only timeless but also customizable in various ways. Our primary emphasis is on high-quality craftsmanship, which is often overlooked by the average consumer. Craftsmanship contributes significantly to the longevity of the ring, and We take pride in ensuring that all our rings are handmade and set in 18k gold featuring the best quality diamonds.
Through my extensive experience in the jewelry industry, I have noticed a growing trend where couples are increasingly shopping together for engagement rings and seeking to create something unique and special. This is where we come in – we help bring their vision to life. All while ensuring our clients are kept informed of every detail and step of our bespoke process.

The launch of my brand has been the most significant moment of my life. When I began my career in the jewelry industry, I never imagined I would reach this level of success. However, creating my brand was a natural decision for me. I wanted to simplify the process for my clients and alleviate the pressure of choosing the perfect ring. My goal was to make the proposal experience enjoyable for both partners. Diamond Concierge is a brand that strives to provide affordable rings while maintaining excellent craftsmanship and quality finishes that every woman deserves.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.

Dallas offers a plethora of attractions that cater to all preferences, whether you prefer the daytime or the nighttime. I would Commence our day with a scrumptious brunch at the Over Easy restaurant, located within the Statler Hotel, followed by a leisurely walk down the charming Commerce Street, where we can bask in the vibrant atmosphere and absorb the local culture.

As the sun sets, we would indulge in the latest and most Instagram-worthy spots, such as XOXO, Kai (Frisco), or The Monarch, for a night of fine dining and unforgettable experiences. And for a delightful ending to our evening, must try the mouth-watering gelato at Botolino Gelato, it’s an absolute must-have experience that you cannot afford to miss out on.

On a beautiful day, the Dallas Zoo and the Arboretum are excellent options for a family-friendly outing. Alternatively, enjoy a bonding session with my best friend by exploring the trendy Legacy West and its diverse shopping possibilities.

As the trip comes to a close, I plan to treat her to a luxurious Hamam spa in Frisco as a sweet finale.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?

I am delighted to express my gratitude towards the institution I worked for in the last decade and the invaluable opportunities that broadened the horizons of my professional journey.  The support, encouragement, and opportunities provided by this organization played a pivotal role in my success in the dazzling world of diamonds.

In my life, unexpected twists and turns have been all too common. However, my ability to celebrate life and focus on the positives was honed during a teacher training course. My time as a teacher has deeply impacted who I am today. I am driven by the opportunity to positively influence and be present for meaningful moments in people’s lives. Without my experiences as an educator, I wouldn’t have the same unwavering dedication to continuously improve and innovate my career in the jewelry industry.


Website: www.lovediamondconcierge.com

Instagram: https://www.instagram.com/diamond__concierge/

Facebook: https://www.facebook.com/profile.php?id=100092177404111

Youtube: diamond__concierge

Nominate Someone: ShoutoutDFW is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.