There is a wealth of academic research that suggests that differences in risk appetite are at the heart of differences in career and business trajectories. We wanted to go beyond the theory and ask real people from the community about their perspectives and experiences with risk and risk taking.

Clayton Price

Risk became a part of me early in life. Like my arms and legs risk moves me forward and sets me up to do the next thing.

I climbed over the chute and onto the back of my first steer when I was eight. Truthfully, my passion and determination over road any thought of risk in that moment. Focusing on following the instructions of the seasoned cowboys helping me get out filled any remaining space in my psyche. It wasn’t until a near fatal accident six years later at Junior Rodeo Finals that the opportunity to make risk a choice would begin to present itself. Read More>>

Tiffani Stevens

I have never been afraid to take risk in my life time. I have always had a go-getter mentality. I worked in corporate America for over 15 years before taking a leap of faith and diving into real estate. I had two small children under 2 years old at the time and decided that I wanted to write my own schedule and have more of a work, life, balance. It has been 6 years now and I have never looked back. Read More>>

Erica Nguyen

Risk feels like an inherent part of accepting the life you are uniquely destined to fill. Getting clouded by fear is natural, especially when you’ve set out on a pathless kind of path, making committing moves to pursue the driving purpose that calls when you listen closely. But for me, that edge between risk & fear has to be dealt with boldly. Especially when rejecting the challenge to grow has its own shrinking consequences. Read More>>

Antonio Burriel

Risk-taking is an essential part of growth, especially in photography, where creativity and innovation often require stepping outside of comfort zones. I view risk as an opportunity rather than a setback—it’s about calculated decision-making and trusting my instincts.

In my career, taking risks has played a significant role in my development. Whether it was investing in new gear before having steady clients, pitching bold creative concepts, or transitioning into new photography styles, each risk has helped me refine my skills and expand my opportunities. Read More>>