We had the good fortune of connecting with Victoria Segovia and we’ve shared our conversation below.
Hi Victoria, can you walk us through the thought-process of starting your business?
Starting my own business was honestly something I imagined that I would do at least ten years down the road. I knew that I wanted to do it one day, but I had no clue that it would some so quickly. I decided to start my own business for a few reasons. The first is a bit obvious– I wanted to follow my dreams and passions. I remember flipping through magazines as a child and scrolling through sites online, hoping that one day I could be creating what other artists or photographers were. Starting my business and making it official was the first big step that I made towards achieving that goal. When I started the business, I wasn’t quite sure what direction it would even take. I just knew that I was somewhat starting to have a consistent stream of clientele coming my way and that in itself was pretty big to me. A few months after I started, I began to dig into books, self-educate like never before, and really build my business from ground up. I shifted my focus to couple and wedding photography and it pretty much took off from there. Since I started, it has not only allowed me to take myself and my photography more seriously, but it also has completely shifted my reality. For the first time, I realized that I could turn my true passion into a full-time career. It’s such a blessing and I’m beyond grateful for where I am and all that I’ve learned!
Please tell us more about your work. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today professionally. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
My photography is very colorful, full of emotion and real. I believe that is something that sets me apart from others. It can be difficult to find a photographer who can genuinely capture that emotion, or the relationship between two people. I often tell others that when you think of photography, your mind immediately resorts to the traditional, “stand there and smile at the camera,” type photos. As great as some of those images are, realistically, they don’t truly capture the feelings or excitement that may be present. My goal and what I set out to do is to capture that warmth, joy and color that is actually there. The more real that my photos look and feel, the more that the memories and feelings will flood back when viewing the images years down the road. I’m so proud that I can capture the laughter between to people in love during an engagement session, or the tears shed on a wedding day. It makes my job worth it, knowing that the art that I’m creating will not only bring back those moments, but again bring back all of those feelings too. Professionally, I got to where I am today through a lot of self-education, exploration and practice. It was by no means easy, but I found that the challenge made it fun. Starting a business and working in the wedding industry was unfamiliar to me. However, that made it beyond interesting to learn about! In my free time, I actually enjoyed listening to educational podcasts, going through online courses or digging into a business related book. Some may find that boring, but it was honestly (and still is!!), a blast! Aside from that, I also did a lot of shooting. There were lots of styled-shoots with couples, working for free to practice my editing, and tweaking workflows. But, one of the most rewarding and exciting things about owning a photography business and growing before you get there is that everyday is something new!
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
There is so much to do in Dallas! One of my favorite parts of Dallas is either the Bishop Arts District or a few spots Downtown. Bishop Arts District has the cutest local shops (which allows you to shop small and support local businesses!), and there are so many great places to eat. Another go-to is visiting the Dallas Farmer’s Market. You don’t even have to visit on the weekends to have a great experience there. Again, an overwhelming amount of options for food, cool places to buy souvenirs, and same with Bishop Arts, you’re supporting local businesses!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
First and foremost, where I am at right now would not at all be possible without my faith. I’m a very faith-oriented individual and I know that God has brought me many successes for a reason. I have this quote on my wall next to me, “If you tend to God’s business, He will tend to yours” -Joyce Meyer. A big part of owning a business includes risk-taking. Trusting that God has a plan, no matter the circumstances, has brought me an overwhelming amount of peace, inspiration and hope for the future. I’m also a huge advocate for self-education. There is no better way to learn than to take it into your own hands. People don’t just start a business and immediately know how to operate. In my journey of becoming a successful business owner, I’ve learned that it takes growth, time and effort to reach your goals. During that time, Donald Miller has helped me to completely shift my business model in his book, Building a Story Brand. Ben Hartley has also taught me a number of strategies and tactics through his workshops, podcasts, coaching and online discussions. There are number of other educators out there, it’s all about learning from the ones that you most closely identify with.