Meet Victoria Blosch | Illustrator & Brand Designer

We had the good fortune of connecting with Victoria Blosch and we’ve shared our conversation below.

Hi Victoria, what was your thought process behind starting your own business?
From an early age, I had always wanted to be an entrepreneur. I’ve listened to a lot of other business owners speak who describe the same early telltale signs. For me it was creating flower pens and bracelets to sell at school, for others it was lemonade stands or car washes. I fell in love with the interaction of a sale. The thrill of knowing I provided value to someone whether it be through a product or service, and for that value they would actually pay me for it! As a creative it was inspiring. Starting a freelance graphic design business wasn’t a quick decision overnight or even over the course of a year. I would describe it as something that I desired and consistently worked towards in the background. Eventually it came to a point of realizing my potential and believing in my capability to take the steps to make it a reality.

Alright, so let’s move onto what keeps you busy professionally?
As a brand designer, I strive to set my work apart from others through unique concepts from hand-illustrated works. Graphics can easily look rigid and generic, but I love how the illustration process brings a softness to my work that feels more authentic and handmade. I love illustration and that’s what always gets me the most excited about each design project. My goal with each client is to visually communicate the purpose and personality of the business, attract ideal customers, and further the business owner’s passion for what they do. I didn’t initially know that I would eventually become a brand designer. I was content working as an in-house graphic designer, but there were always so many creative boundaries. I’m grateful for the experience I gained working for those companies, but along the way I developed such a passion for small businesses. I was drawn to the more creative brand styles of small businesses vs. corporate entities and also admired them as entrepreneurs since I had always wanted to become one myself! I’ve learned so much in my journey to becoming a full-time brand designer. The best thing I did for myself was invest in my education. I’ve always heard that the most successful entrepreneurs do this often and early on, and I’ve taken that advice to heart. I’m constantly listening to podcasts in the car, reading books, purchasing courses, and surrounding myself with other like-minded people to help myself grow into a better business owner each day. In the last year, I was also able to hire a business coach that has helped me through mindset shifts, pricing changes, increasing of productivity levels and so much more. I love the clients I get to meet and the value my work provides for them! My portfolio reflects a love for vintage design and is often influenced by florals. Through my work and my brand I hope to inspire those around me with warm, artistic feelings like they’re looking at the world through rose-colored glasses.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
When I first started freelancing, I worked part-time at WED Bridal Boutique in the Near Southside area of Fort Worth. I have come to love that side of the city so much and could spend the whole day there! I would definitely start off with brunch at Hot Box Biscuit Club. After wandering the shops on Main Street I’d have to stop and get a german chocolate cupcake at Loft22 Cakes. Dinner would have to be on the rooftop at Tinie’s Mexican restaurant and drinks at the Amber Room afterwards!

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
There are so many shoutouts I could give. When I think about the encouragement that has kept me going in the last year it’s hands down my favorite women in business. Becoming an entrepreneur can be a lonely journey if you make it that way, but I have met so many amazing women that have encouraged me, inspired me, and introduced me to their own network. These people have dreamt alongside me and for that I am so grateful! A few of my favorites: Kimber Beam with KB Creative Co. Lori Hite with f.lori.sh Halley Hamer with House of Tesla Hair & Makeup Betsy Browning with Betty Jane & Co. Katie McCoy with Mindwell Therapy Alana Bishop with Lana Del Mar Photography I’m also so thankful for my business coaches, Erinn Bridgman and Amanda Foust with the Inner Circle. Their mentorship has been invaluable to me on this journey along with the community I’ve become a part of through the Inner Circle program!

Website: www.victoriaandcodesign.com

Instagram: @victoriacodesign

Facebook: @victoriacodesign

Other: Pinterest: @victoriacodesign