We had the good fortune of connecting with Vesna Smith and we’ve shared our conversation below.
Hi Vesna, what is the most important factor behind your success?
Our brand’s success is based on our strong relationships with our clients, who are plastic surgeons, dermatologists, and aesthetic medicine providers. We understand their needs and expectations and deliver high-quality products that improve the patient’s experience and make them stand out in their community. Our positive attitude, networking, creating close connections with our partners in the industry, and providing exceptional customer service are the main pillars of our brand.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Velež by Vesna launched in May 2020, amidst the pandemic. After having worked in the luxury beauty industry for over 25 years, I was presented an opportunity by my former colleague and now partner in this venture. He introduced me to an amazing biotech cellulose material used for wound healing and skin regeneration.
The biotech cellulose material presented an unmatched product for offering cooling, soothing, and hydrating benefits for the skin with a natural and safe delivery of hydration. This material is what we today utilize in our Velež Intense Hydration Masks. Whether its for maximum hydration, enhancing efficacy of serums, or providing an ideal post-treatment experience, Velež masks deliver. Produced in Germany and shipped across America, today we have our HQ in Dallas.
Navigating the medical aesthetics industry in Dallas was challenging at first. A big moment for us came during a serendipitous site visit aimed at promoting our product. It was there we had the pleasure of meeting Taylor Simens, the Clinical Director at Vitalyc Med Spa, which marked a significant turning point for us.
She noticed the uniqueness of our material right away and eagerly introduced us to the greater community in aesthetics and sooner than we knew it our product was being endorsed by Key Opinion Leaders with amazing feedback.
Today, we are fortunate to offer our patented biotech cellulose in hundreds of of medical spas, dermatology clinics, and plastic surgery practices in America.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
We would kick-start the week at Ascension Coffee, tasting their amazing brews before heading to my office to introduce her to my team! Then would probably start the tour with a nice walk on The Katy Trail. After, we’d probably head to the Dallas Arts District and Bishop Arts District. For some good music, we’d catch a jazz show at Revelers Hall! I’d take my friend to local favorites like José on Lovers, Tulum, and The Blue Fish for its exceptional Ahi Tower. We’d also try and eventually enjoy a skyline-view dinner at Perry’s Steakhouse & Grille and sample awesome cocktails at the vintage Bowen House. Apart from Lower Greenville and Klyde Warren Park, I’d make love to take them to White Rock Lake!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
It all started with Taylor Siemens, an Aesthetic Nurse Practitioner from Vitalyc Medspa in Dallas. She overheard my business partner talking about our products and decided to give them a try. She became our biggest fan and one of our first and best accounts. She also connected us with the executive team of Sciton, a medical device company known for laser treatments such as Moxi, Halo, and BBL. That’s how we started our partnership with one of the best medical device companies in the industry.
Website: velezbyvesna.com
Instagram: @velezbyvesna
Facebook: Velez By Vesna
Youtube: https://www.youtube.com/channel/UCYzGaeqMN-IqdLmf4is91pg
Other: if is possible to include that our mask not was mentioned in InStyle, New Beauty, and Harper’s Bazar as one of the best post-treatment masks. Not only is it a great post-aesthetic solution, but it is also a great mask to treat sunburn, rosacea, and many skin conditions as it visibly reduces redness and swelling,