We had the good fortune of connecting with Tatum Gonzales and we’ve shared our conversation below.

Hi Tatum, what was your thought process behind starting your own business?
We (my husband and I) have always loved Personal Training. We had been working in standard gyms and studio settings for years and while we loved our work, we felt limited in terms of the service we could provide, as well as the income we could earn. Before we started our own business, the studio where we trained had a stipulation in place that prevented Personal Trainers from having contact with clients outside of their training sessions. This never sat well with us. We believed that Personal Training should be PERSONAL- that we should be able to cultivate positive relationships with clients. When you’re training someone, you are being trusted with that individual’s health and well-being. The client should be able to forge a level of trust and comfort with their Personal Trainer, so that they can feel safe when they’re expressing their goals and limitations. We feel like this is a crucial component to serving your clients well. Our thought process behind starting our own business was, “We can serve people better if we do this on our own terms”. We’ve held true to that belief for over three years now as business owners, and it has yielded wonderful success for us. Our clients know that we value them as individuals, and not just as paychecks. And with that trust, comes more consistency on their part- which in turn helps them achieve great results, and keep great results. So the clients benefit from the relationship with their Personal Trainer, and we benefit from it as well. Not just in our earnings, but also in the friendships that we have forged with our Clients over the years.

Please tell us more about your business. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today business-wise. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
Getting G.E.M. Training to where it is today has certainly come with some obstacles. We started with a complete blank slate. When we both left our full time jobs to pursue G.E.M. Training, we only had three clients on our roster. Not only that, but just two weeks after we became fully self-employed, we found out that we were pregnant with our first child. Instead of giving into fears like, “How in the WORLD are we going to do this? What if this completely fails? How are we going to grow this business before we have our baby?”, we just ran as hard and fast as we could with our business. We were reaching out to dozens of leads daily, constantly developing social media content, and reaching out to everyone we knew who might be looking for a Personal Trainer. We offered free Training Sessions to anyone and everyone- we were desperate for ANY kind of growth. I (Tatum) would go to free In-Home Training Sessions with 40lbs worth of equipment in my backpack while I was 6 months pregnant. Quite simply put- we hustled. We felt like we had no other option. We had a vision for our business, and we ran with it and never looked back. We still have a lot to learn, but we have definitely picked up some valuable lessons over the past three years of owning our own business. We have learned what work ethic, grit, and passion look like in action. We’ve also learned that a business is built on servanthood. You must serve your clients well if you want them to stick and stay. Not only that, but you have to serve your leadership/co-workers well too (our co-worker just happens to be our spouse!). If there’s anything we would want others to know about G.E.M. Training, it’s that we truly want to serve and bless each and every person that we work with (whether it’s In-Home Training, Online Coaching, or our At-Home Fitness Program 31.10), and we’ll do what it takes to make that happen.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Well pre-covid we would recommend 7 Mile Cafe for breakfast, and we would spend a few hours walking around the Perot Museum in Dallas. If I (Tatum) am the one choosing lunch spots, it would be between Spiral Diner (my favorite vegan restaurant) or Cafe Medi. If Hunter (my husband) is choosing lunch, he’s DEFINITELY picking Hutchins Barbecue in Frisco (yes you read that right- I would pick a vegan place and he would pick barbecue!). Dinner would be at Antonio Ristorante in Addison. Lastly, we couldn’t let a visiting friend come to town without taking them to a Maverick’s game! (We are HUGE NBA fans)

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
We give all glory to the Lord for the success of our business. Truly NONE of what we have achieved would have been possible without the boundless wisdom, grace, and love that He provides. The Lord has also placed crucial people on our path that have helped us succeed, and we have to include them in our shout-out as well! We would like to thank Duc Dinh (long time Nutrition and Exercise Science mentor) with VC Training, as well as every single client who has believed in us and trusted us with their health and fitness over the years.

Website: www.GivingExerciseMeaning.com
Instagram: @GivingExerciseMeaning
Facebook: www.Facebook.com/GivingExerciseMeaning

Image Credits
Photos of male transformation belong to Kyle Gowen.

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