We had the good fortune of connecting with Sharlotte “Shay” Johnson and we’ve shared our conversation below.

Hi Sharlotte “Shay”, is there something that you feel is most responsible for your success?
The most important factor behind my success and the success of the Opulent brand, is strategy and fortitude. The factor of fortitude is one that I hold onto, no matter what. There have been situations and times when I wanted to give up, throw in the towel because clients took advantage of me, employees and business associates stole from me, and family didn’t support me in entrepreneurship and owning a business. But, fortitude and perseverance in business makes all the difference between whether you get failure, stagnation or success in business.

What should our readers know about your business?
Each of my business ventures are rooted in heart-work…service. I have always had a love for helping and educating people. Public Relations, Real Estate and Creative Sales (I make and sell handcrafted candles) are lanes that allow me to not only pursue these passions, tap into my talents and skill-sets, but also make an impact with people doing it.

Opulent Public Relations & Event Management (Opulent PREM) is a public relations firm and event management firm based in Dallas, Texas. I began the brand in 2011 after being abruptly laid off from a local school district after 15 years. The thing that sets us apart at Opulent PREM, is that, we are relationship-driven. We care about the relationships we build and have with our clients. We are established and well-versed and knowledgeable in public relations, branding, event management and marketing. We’re not the agency that is going to develop anything that is not sustainable. We don’t do this for show and accolades. Our business name, likeness, and some internal processes and systems are trademarked by the U.S. Patent and Trademark Office.

At Opulent PREM we are all about strategic communications and public relations strategy. We utilize both traditional and digital PR approaches in public and media relations to expand client brands and reach client sales growth goals. I am proud of growing up in Dallas, and having the opportunity to work as a publicist in the entertainment sector in Dallas, I’m beyond proud that this has afforded me the opportunity to connect with some of the most exceptional people, as both colleagues and clients. Working as a publicist, brand developer and event manager in the Startup and Lifestyle space has brought and built relationships with clients and influencers that can’t be bought or traded! Our first clients were secured in the Summer of 2011, and we continue to help brands locally and nationally realize their growth and exposure growth. Sustainability and authenticity is KEY!

As I mentioned before, building and sustaining Opulent PREM has not been without its challenges. From former employees and business associates stealing intellectual property, ideas and even my podcast name (How To Get Away with PR). But, we overcome and rise above those challenges, by digging deeper into self, recreating, and allowing God and Universe to give us those endless downloads and ideas! We were hit hard during the pandemic and had to quickly pivot in order to keep our business and our clients in an safe space until we knew what was going on exactly. Sometimes you have to call that audible! We do not comparing ourselves to other publicists, public relations firms, and etc. because there is no competition. We’re different here. One lesson learned, and one that we practice daily, is the idea that we could tell our side of the story, but we choose to keep reputations saved by grace. So, the lessons learned have been many, but they have provided alternative paths, the arrival of genuine souls and a multitude of smiles and successes! It just goes to show the staying power, sustainability and depths of the OpulentPREM brand. There are no plans of stopping!

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
My favorite spots in the city are anywhere in Bishop Arts, Trinity Groves and Downtown/Uptown. From Cigar Art to Whiskeys Dallas to Casa De Montecristo to Maraca’s in Deep Ellum… there are so many choices for good food , good drinks, great company and so many pretty lights. Our city skyline is hands down the BEST!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Special Shoutout and recognition to my business advisor and partner, Keon Morning, Global Movement Beyond. I would also like to shoutout and recognize my daughter, Makayla A. Young, owner of Cosmetic Muse.

Website: www.opulentprem.com

Instagram: https://www.instagram.com/opulentprem

Linkedin: https://www.linkedin.com/opulentprem

Twitter: https://www.twitter.com/opulentprem

Facebook: https://facebook.com/opulentprem

Image Credits
Denzel Brown-Knarley Designz Kentrell Stepney- Trill Photography

Nominate Someone: ShoutoutDFW is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.