We had the good fortune of connecting with Shantell Jennings and we’ve shared our conversation below.

Hi Shantell, maybe we can start at the very start – the idea – how did you come up with the idea for your business?
We are a pandemic baby. During my time of isolation, I had time to re- discover my creativity. I am a spoken word artist and thought I would explore candle making as another skill to my creative works. I wanted to fuse my poetry and the candle making process into one to create my brand. What began as a hobby, quickly turned into a drive to research, test, and explore the best process in creating well-burning candles. As we strived to create atmosphere and aesthetics with our aromas, we added my words of poetry to bind the two crafts and thus Tell’em presents…Smell’em Candle Co. was born.

Alright, so let’s move onto what keeps you busy professionally?
It is most important for current  and future “Candle Babes” to know Smell’em is not just another candle company. It indeed helps that our products are better than most but it is the personality and what we represent that sets us apart. My poetry is my expression to the world and how I relate. It is my hope that others can relate and feel the same, as we walk different and similar paths of life. We are here to help build, maintain and bring humans together with self care and self love. We aim to create atmosphere and a culture of good vibes!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My shoutout goes to my mom. Although a bit cliche, she has truly been a lifetime of support. I’ve always had a hell-of-a-drive and passion to succeed; and she has supported whatever method I chose to get to success.

My entire family has been a huge support from my father and grandma to my sister and close friends, supporting me in a variety of ways.

I’d also like to thank my best friend and Director of Research & Development here at Smell’em, Cheyenne Bailey, for helping us grow, inspire and fragrant the world.

Website: smellemcandleco.com

Instagram: @smellemcandleco

Linkedin: Shantell Jennings

Facebook: Smell’em Candle Co.

Other: TikTok: @smellemcandleco

Image Credits
D. Porter – The Photo Factory, Dallas Justin Hammer – OneGuysCamera

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