Meet Scott Simson | CEO of Raffiti Media – A Done-For-You YouTube Agency

We had the good fortune of connecting with Scott Simson and we’ve shared our conversation below.

Hi Scott, what is the most important factor behind your success?
Honestly, the most important factor behind my success is what I call the ‘Rule of Reductive Attempts.’ It’s pretty simple…I believe the more you try, and fail, the more you learn. Most people try a handful of new things each year. I experiment almost daily. I’m always testing new software, different social media strategies, fresh ways to close a sale…I try everything.

Every failed attempt gives me a new piece of insight. So instead of picking up a little bit of education here and there over the years, I’ve crammed a lifetime’s worth of trial-and-error into a short period of time. That means I figure out what doesn’t work incredibly fast, and I can move on to what does.

In a way, I’ve just accelerated the learning curve. I think that’s why my business has grown the way it has. I’m not afraid to try, fail, learn, and try again. And over time, all those small experiments add up to big breakthroughs.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
What really sets us apart at Rafitti Media is that everything we do comes straight from real, hard-earned experience. We’re a done-for-you YouTube agency, and we help everyone from solo entrepreneurs to enterprise-level businesses grow their YouTube presence. We handle everything: strategy, ideation, editing, uploading, remote filming, you name it. To date, we’ve generated over a billion views and helped our clients earn over nine figures in revenue. It’s something I’m incredibly proud of.

But what makes me most excited is that none of this is theoretical. I’ve lived it. I started on YouTube back in 2014 and became a full-time creator from 2017 to 2019. Every single strategy we use with our clients comes from tactics I’ve tested myself, not just something I read in a book or borrowed from someone else. That personal track record gives us an edge because we know what works, and what doesn’t, in the real world.

Was it easy to get here? Absolutely not. When I made my first million dollars, I thought, ‘Wow, this is it…I’ve made it.’ But hitting that goal was just the beginning. Looking back, it’s easy to see the journey laid out so neatly…the wins, the lessons, the pivots. But when you’re in the thick of it, you question everything. The biggest challenge by far was overcoming my own self-doubt.

One of the biggest lessons I’ve learned is this: you just have to keep trying. I call it stacking your odds. The more you try, the more you fail and learn…the better your chances get. I’ve tried so many things that didn’t work: my first online business was back in 2005, an e-commerce site that flopped and cost me five thousand dollars. But even in that failure, I learned how to build websites, negotiate with vendors, and spot opportunities. Later, I sold cars… and I was terrible at it! But I picked up skills in communication and understanding human behavior that I still use today.

All those early ‘failures’ taught me the skills I needed to succeed when I finally launched Rafitti Media. By the time I started this company six years ago, I’d built up so much experience that not succeeding almost wasn’t an option.

So if there’s one thing I’d love people to know about me and our brand, it’s that we don’t give up. We take risks, we take our lumps, and we keep moving forward. We own our mistakes, learn from them, and get better. And that’s the mindset we bring to every client relationship…we’re in it for the long haul, and we won’t quit on you.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Honestly, I’m a pretty simple guy. I’ve been married for 20 years, I’m naturally more introverted, and I love sticking to the little routines my wife and I have built together. So if my best friend came to town for a week, it wouldn’t be a whirlwind of nightlife, but I’d make sure we had an amazing, meaningful time.

First off, there are a few local spots I’d definitely take them to eat. I love Alibaba’s in Richardson … they’ve got an incredible Mediterranean buffet for about 25 bucks, all you can eat. It’s so good. Another must is Hutchins Barbecue…easily one of the best barbecue joints in all of Dallas. I can’t eat there too often, you’ll pack on the pounds quick, but it’s worth it every time.

Depending on the season, I’d probably grab tickets to a Mavericks game, a Rangers game, or even catch the Cowboys if they’re playing. I love the energy of live sporting events…always a good time. We’d probably spend a day at Six Flags Over Texas too. It’s always a blast just being big kids again at the amusement park.

And whether they like it or not, they’d be coming to watch me play Ultimate Frisbee. I’ve been playing for about 13 years now. It’s a weekly thing for me and my kids, and I play in a league in Allen. It’s just part of my life at this point.

We’d probably round out the week with a movie or two. Maybe at Strike and Reel or Firewheel Cinemas in Garland and Sachse. And honestly, some of the best moments would just be hanging out at the house, playing games, sharing stories, and having those deep, meaningful conversations you only really have with old friends. For me, it’s not about the hustle and bustle, it’s about good food, good fun, and really good company.

Who else deserves some credit and recognition?
First and foremost, I have to shout out my wife, Camber. She’s been absolutely instrumental in helping me become the man, leader, father, and husband I am today. Through her patience, perseverance, and true femininity, she’s shown me what it means to really step into my role as a strong, confident man. She’s helped me trust my own decision-making and stand firm in who I am…and without her, honestly, I’d feel lost at sea.

I also want to give credit to a book that changed my life: Expert Secrets by Russell Brunson. That book completely shifted how I approach business. It taught me one of the most freeing lessons…that it’s not just okay to not be liked by everyone, it’s necessary. If you want to succeed, you have to tune out the noise and stay focused on your mission. Expert Secrets gave me the permission and mindset to do just that, so huge shout-out to Russell Brunson for putting that wisdom out into the world.

Website: https://www.raffitimedia.com/

Instagram: https://www.instagram.com/imscottsimson/

Linkedin: https://www.linkedin.com/in/scottsimson/

Twitter: https://x.com/imscottsimson

Facebook: https://www.facebook.com/scott.simson

Youtube: https://www.youtube.com/@raffitimedia