We had the good fortune of connecting with Sarah Landers and we’ve shared our conversation below.
Hi Sarah, how has your background shaped the person you are today?
My family moved to Brazil when I was 6 years old, and I remained there until starting college in the U.S.A. at age 19. My parents still live there. Growing up in such a vibrant culture shaped me in a number of ways. In my work as a florist and garden designer, that is most apparent in my love for saturated colors. I love color, the bolder the better! My parents were avid gardeners all throughout my childhood. My dad was passionate about growing vegetables and was always thrilled when the collard greens grew taller than my brother and me. My mom wasn’t as excited about gardening, but she loved to create beauty and order in our home, and the garden was an excellent means for her to accomplish that goal. I worked in the garden every day. Weeding, watering, and tending the garden didn’t feel like a thrill to me as a child, but in my mind, the idea of home and garden became inextricably connected. I’ve been gardening for 11 years now as an adult and can’t imagine home without a garden. With my own family, I’ve built a color-filled home where the garden influences everything from what we eat to how I earn my income. My background and upbringing continue to affect me every day.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I always dreamed of being a florist or a landscape designer, but I had no idea how to get there. I studied political science in college and have worked in a number of capacities in education and the later in publishing. When I lost my job in publishing due to Covid-19 layoffs, I felt completely off-kilter. Who was I going to be? As I spent time in my garden in those first few weeks of lockdown (like a lot of people!) I realized that there was potential there for me to make something new for myself. I had been growing large flower gardens and sharing floral arrangements with friends and family for several years, so I decided to ramp up production, expand my growing space, and start selling my flowers. My work with Brick Street Flowers focusses on three main areas: 1) growing flowers, 2) arranging flowers, 3) helping people grow flowers. Today, I design arrangements for special occasions, events, and weekly subscriptions from my in-home studio, and provide both residential and commercial landscape and garden design services. Brick Street floral arrangements are unique because they are truly fresh and local and contain elements you can’t find shipped in from some farm thousands of miles away. And I love sharing what I’ve learned! Equipping people to grow their own cut flowers and create their own designs is one of the most gratifying aspects of my work, and has been the motivation behind the garden design aspect of my business.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I am a total homebody! I would take them right outside to my garden, and would be quite happy to spend most of my time there, with some quick trips out for a delicious bite to eat at some of my local favorites, like Elke’s Market Cafe, Max’s Donuts, or Batch Bakery. We’d also have to take a nice walk through Puckett’s nursery while the kids run around chasing bunnies or talking to the parrots in the bird cage, because there’s always room for another plant or two!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
God’s goodness and grace is evident in every aspect of my life, especially as I have grown my business over the last year and a half. My husband, Beau, has been so incredibly supportive of every crazy idea I’ve come up with – and there have been some doozies! Without his encouragement, manual labor, and endless cheer-leading I would never have had the courage to start my own business, or keep at it once the going got tough. Professionally, I’m so grateful for the training I have received from Nicole Burke of Gardenary, and Amy Balsters of The Floral Coach. Two books that ignited my passion for growing flowers are “Cut Flower Garden” by Erin Benzakein and “Vegetables Love Flowers” by Lisa Mason Ziegler. Both are excellent resources that inspire and equip floral enthusiasts wishing to grow their own cut flowers.
Sydni Massey Kelly McMullin Photography