We had the good fortune of connecting with Ron Holifield and we’ve shared our conversation below.

Hi Ron, we’d love to hear about how you approach risk and risk-taking
The riskiest strategies are often those that appear to be the safest. For example, the single riskiest financial investment is a passbook savings account because it is the only investment guaranteed to lose buying power. If I have to choose between doing 3 things that are guaranteed to work with a 100% success rate and trying 10 things that will have a 50% failure rate, I will lean into the 50% failure rate because I will still have accomplished more than if I had taken what was masquerading as the safest strategy. I contend that the zero failure approach is riskier because while the 50% failure approach carries with it more failure, it also carries with it more success. Ultimately, risk management is about eliminating the emotion from decision making and taking very calculated risks that are well informed and not bothered by a predictable failure rate that is simply a part of entrepreneurship. Like a passbook savings account, fear of failure is far riskier than the options.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
We are out to change the world for the better by helping organizations walk the talk of authentic servant leadership values – and the market has responded to that commitment. SGR has grown about 20% per year for the last two decades which means we double in size every 4 years. But such dramatic growth brings with it a lot of volatility and challenges. Our three core operating principles have guided us and helped us thrive and maintain such aggressive growth with great client loyalty:
1) Protect the Relationship. We would rather lose the contract than lose the relationship. As a result we always go above and beyond no matter what.
2) Deliver Excellence. We are committed to excellence through the lens of our clients which is what helps us never lose a client even if we lose a contract.
3) Play the Long Game. We always try to think at least 5 years down the road in any decision we make which keeps us not just focused on but moving successfully towards the future.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
A big shout out to the SGR executive leadership team of Mike Mowery, Jennifer Fadden, Wendle Medford and Melissa Valentine who are committed to helping SGR change the world and are bold enough and strong enough and wise enough to hold me accountable.

Website: www.RonHolifield.com
Linkedin: Ron Holifield
Twitter: @RonHolifield
Youtube: Strategic Government Resources

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