Meet Rod Tejeida | Creative Director, TEXEiDA

We had the good fortune of connecting with Rod Tejeida and we’ve shared our conversation below.

Hi Rod, why did you pursue a creative career?
In 1997 I enrolled in college to pursue a degree in computer graphics and animation, a year later friend of mine suggested that I should sell my artwork online therefore I contacted a local web design firm with the goal of setting up an e-commerce website where I could publish and sell my artwork. However, when I showed them my portfolio they were so impressed with my artwork that they offered me a job as a graphic designer with their firm. This opportunity gave me the chance to design and create websites for companies like Miller Lite, Rolex, Putt Putt, Arnold Palmer and others. After many years of working with them I decided it was time to create something of my own. Being a T-shirt fanatic, that’s when I decided to open my own t-shirt brand, 79 Apparel. Little did I know that running an apparel brand would be a lot more difficult than I expected because of the high-cost to sell out inventory and maintaining a fresh image, this project at the time was simply out of my budget. That’s when I knew I needed to rethink my business approach, so I decided to switch to custom apparel decoration doing screen printing for local businesses and organizations. This change of direction has led me to where I am right now as a company.

What should our readers know about your business?

TEXEiDA is a locally owned and operated Graphics Studio in Dallas, Texas. We specialize in Custom Embroidery, and also offer DTF Printing, Die-Cut Decals and Sticker Printing. Texeida is  distinguished custom apparel decorator shopping destination for businesses, non profit organizations, schools and others in the Dallas/Fort Worth Area.

A few years back I rebranded under the name TEXEiDA, making embroidery my primary focus and also adding DTF Printing, Die-Cut Decals and Sticker Printing to our list of services.

I’m a passionate and creative entrepreneur who combines formal education in Graphic Design and natural creative drive to create truly exhilarating designs. TEXEiDA encourages customers to be creative and get involved in the design process. Not only do we offer a wide range of predesigned items, but we will happily accept custom orders, so our customers are receiving exactly what they’d like.
What sets us apart from the competition, is that our customers are guaranteed excellent customer service, quick communication, and a smooth shopping experience while 90% of our business comes from referrals.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?

My favorite places to eat are:

Birrieria y Taqueria Cortez in Fort Worth.
Eno’s Pizza Tavern in Bishop Arts.
Non Vietnamese Kitchen in Lower Greenville.
Hard Eight BBQ in Southlake.
Eatzi’s Market and Bakery in Uptown (Best Sandwiches)
Meat U Anywhere BBQ in Grapevine.

Drink ( Not much of a drinker ) but if I have to go somewhere, I will go to Thopmson’s Bookstore in Fort Worth.
The Old Monk in Uptown.

Hang Out/Interesting Places to see:
The Truck Yard in The Colony
The Star at Frisco.
Lee Harvey’s.
Bishop Arts.
Texas Live in Arlington.
Victory Park/Dallas West End.
Fort Worth Botanical Gardens.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?

When I think of how I got to where I am right now, a big part of it is the inspiration and support I get from my friend Chef Juan Sanchez. Juan has a successful Catering business and his determination to continue to grow his business has encourage me to do the same. Juan has shown me support by constantly placing orders for his company’s uniforms and often referring new clients.

Website: www.TEXEiDA.com

Instagram: @texeida

Other: THREADS: TEXEiDA

Image Credits
Rod Tejeida, TEXEiDA Graphic Solutions