We had the good fortune of connecting with Nicole Guasto and we’ve shared our conversation below.

Hi Nicole, we’d love to hear more about how you thought about starting your own business?
My thought process behind starting this business started with working for myself. I wanted to work for myself so my time is more flexible to spend with my friends and family. Being a lash artist we order alot of different product for our clients. I wanted to brand a product that would be excellent quality but yet affordable prices for others. I was sick and tired of spending hundreds of dollars on products that either were not quality, or meeting my expectations. I would spend so much money for product to spoil early and it was just not cost efficient. That’s when i knew it was time to launch a product created for lash artists, by lash artists,

Let’s talk shop? Tell us more about your career, what can you share with our community?
I am a dual licensed and 4x certified Lash artist from New York, recently re located to Fort Worth, Texas. 18 years in the cosmetology field I knew there had to be more to fulfil my soul. In order to adult in New York, I always had the regular 9-5 job, and then I would work in salons over the weekend, One day I thought this is not enough, I need to take my craft to another level. I then found out about eyelash extensions. Who knew this would become an obsession. Fast forward 4 years I love it so much and have educated myself on this craft extensively, I decided now it is time to launch my own brand. I officially became an S Corp in October 2020.. After one year of product testing I was ready to launch my lash trays, tweezers and accessories for lash artists, by lash artists. It was not easy. Any new business has a lot of risk. You have to spend money to make money. Advertising is a big thing. Eyelash extensions is an oversaturated market in my old hometown, and the education and skill I have set me apart from others and that is how we became known. In the beginning we gave away a lot of free product, and services to put our name out there and in the long run it was worth it.

Luxe Lash Co NY is an industry leading lash artist, and eyelash extension supplier. We supply individuals and companies with the products they need at a high quality yet wholesale prices. We have partnered with some of the best wholesalers across the country to ensure top quality.

Stay tuned. We have big things coming for 2022! I cant wait to share it with all of you.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I am fairly new here, but I can tell you I have already found a couple really good spots. For brunch my top place to go to is “Townhouse brunch” over in Colleyville. For afternoon or night time I love downtown fort worth. One of my favorite places is, “the flying saucer”. They are a brewery with outdoor seating, great food and you can catch some live music on the stage. There’s lots of exploring to do on 7th street in downtown Fort Worth . Being from New York I am a country girl at heart, I have a soft spot for the Fort Worth Stockyards, Lots of really eclectic restaurants and bars have made themselves home down there on the old cobble stone streets. When in Texas bring your appetite, So much variety to eat and drink here. Yes, everything is bigger in Texas.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I have to be honest here, my husband James is my biggest supporter. He has been there through the blood sweat and tears. Anytime the going gets tough, he was there to encourage me to push forward. Covid caused uncertainty for a lot of people and businesses world wide. I was nervous any risk that I would have to take, any money that would have to be spent, and my husband would be the one to take me back down to earth again. He would get me grounded and remember my whole reason to push forward. I am grateful for this great life partner and business partner.

Website: www.LuxeLashCo.Shop

Instagram: https://www.instagram.com/_luxelashco_ny/

Facebook: www.Facebook.com/LuxeLashCo1

Other: http://luxe-lash-co.square.site/

Nominate Someone: ShoutoutDFW is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.