We had the good fortune of connecting with Nicole DeStefano and we’ve shared our conversation below.
Hi Nicole, what do you attribute your success to?
I think the most important factor that has helped us succeed is the statement we use to “think like a customer”.
This statement helps all of us perceive things in the mindset of others instead of ourselves.
Before making changes to the business or when dealing with any type of “gray area” in the business we use this benchmark to see what the possible consequences could be.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Our business is people. I’m most proud of our ability to touch so many women’s lives and help them love what they see in the mirror.
Personally I’m most proud of the fact that all of our staff are living examples of professionalism in the beauty industry. We strive to be different and hold every other salon to a higher standard through consistent, quality customer service.
It’s certainly not been easy, particularly during Covid. Something every business owner dealt with.
We overcame the challenge together; truly I believe this is what made us get by. We worked together, we pivoted together, we supported each other and despite the fear of changing policies, prices etc. we were aligned and did it all together.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I love Ephemera in Fort Worth, it is so fun to make your own little succulent garden.
We would definitely check out lip lab in Dallas! And we would stay at least a night at the Gaylord to escape our kiddos and have an adult night of hanging out, walking around and eating the food! I love the steakhouse in the Gaylord!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Our investors John & Donna; without them Beauty Hive as it exists, wouldnt exist. Not only have they helped financially but with Johns decades background in leadership he’s helped me immensely behind the scenes grow and be a better leader and business person.
Also the original 5 girls who started with us, without their ability to see what could be and the bigger picture I don’t know where we would be.
Website: www.beautyhivesalon.com
Instagram: www.instagram.com/beautyhivethesalon