Meet Melanie Druery Allen | CEO of Hype Marketing House

We had the good fortune of connecting with Melanie Druery Allen and we’ve shared our conversation below.

Hi Melanie, how has your work-life balance changed over time?
Balancing the demands of business and family life can be quite a challenge. As a CEO, it’s easy for business matters to take up a lot of mental space. However, I’m not just a CEO; I’m also a wife and the mother of six wonderful kids. Achieving harmony between these roles is required for me to excel in my leadership.

Finding a perfect balance is elusive because some days, the business may demand more of my attention, while other days, my husband and children require more from me. Instead of seeking balance, I focus on harmonizing these aspects of my life. This approach has truly transformed my ability to manage it all effectively.

Just like running a successful business relies on systems, processes, time management, and smooth workflows, managing a family with children requires a similar level of organization. I’ve come to understand that every minute counts in both domains, and it’s all about optimizing my productivity in order to succeed in both my professional and personal life.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
At Hype Marketing House, we truly grasp the essence of your business. We don’t view it as just a vehicle for selling products and services. We’re here for the women who embarked on their entrepreneurial journeys to break barriers, shatter glass ceilings, and create a lasting legacy of prosperity. Our marketing strategies, income-generating activities, and tactics are carefully crafted to help you overcome your obstacles and set you on a transformative path that will impact your family’s future for years to come.

Sixteen years ago, my journey into the world of marketing began, I worked behind the scenes on marketing in my family’s business. This experience has allowed me to work wonders, assisting numerous other businesses in reaching new heights of success. Over the years, I’ve helped clients achieve remarkable annual revenues, from $100k to $300k, and even breaking the million-dollar mark.

This path has been far from effortless. The challenges were numerous, especially with the added responsibilities of motherhood at a young age. While I didn’t exactly start from the very bottom, I certainly encountered my share of obstacles. What kept me going was a desire for more. There were moments when I felt like giving up, even throwing away the entire business, but I believe that when God gives us a purpose, it’s not something we can evade.

My source of motivation stems from the unbreakable bonds within my own family and the memory of my grandfather. He was an indomitable, resolute individual who chased his dreams, dedicated to creating opportunities for his children through a family business. This legacy now drives me to inspire and guide women on their path to building their own empires, encouraging them to pursue their dreams and aspirations.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Living in a rural area can sometimes leave you longing for more excitement. When I’m seeking a change of scenery, I often make my way to Dallas, where the options are endless.

On the first day, one of my favorite spots is the interactive exhibit at the Dallas Museum of Arts. It’s a fun experience that never disappoints. Of course, we can’t miss out on some shopping, and Dallas offers a variety of malls.

Being a self-proclaimed foodie, indulging in culinary delights is always on our to-do list. Dallas boasts a vibrant food scene, with places like Harper’s, Stir, and Izkina among our top choices. Downtown Dallas is a hub of activities, so we’ll find something enjoyable to do, and if the night is still young, we might even venture into the lively nightlife of Deep Ellum.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
So, I’d like to dedicate my shoutout to two remarkable individuals who have played pivotal roles in my story.

First and foremost, I want to give a huge shoutout to my Husband. He has been a constant source of support, working tirelessly behind the scenes, uplifting my spirits, and wholeheartedly believing in my vision. His dedication and belief in me have been with me from the very beginning of my entrepreneurial journey.

The next person deserving of recognition is my incredible Mom. Throughout the years, she instilled in me valuable skills, and a strong sense of integrity, and provided countless opportunities that have shaped who I am today. Even during her college years, while juggling work and various commitments, my Mom has consistently stood by my side, offering her unwavering support. I’m forever grateful for her influence and love in my life.

Website: www.hypemarketinghouse.com

Instagram: www.instagram.com/hypemarketinghouse

Linkedin: www.linkedin.com/in/melanie-druery-allen

Facebook: www.facebook.com/MelanieDrueryAleen

Youtube: https://www.youtube.com/@hypemarketinghouse

Other: Tiktok: https://www.tiktok.com/@hypemarketinghouse