Meet Luke Asper | Cinematographer and Entrepreneur

We had the good fortune of connecting with Luke Asper and we’ve shared our conversation below.

Hi Luke, how has your work-life balance changed over time?
In the early stages of my career, balance wasn’t really part of the equation. As a Cinematographer and Entrepreneur, I was fully immersed—constantly chasing opportunities, learning on set, and building something from the ground up. When I launched Asper Studios, the demands increased. I wasn’t just focused on creative work anymore; I was responsible for building a business that could serve clients at a high level.

Over time, my perspective on balance has matured. I’ve come to see it not as a luxury, but as a necessity for sustainability. Creating separation between Luke Asper—the Cinematographer and Entrepreneur—and Asper Studios as a production company has helped me define healthier boundaries. That shift has allowed me to stay sharp creatively, while also giving the business room to grow with structure and support. Balance now looks like being intentional with time, so both the work and the life behind it can thrive.

Alright, so let’s move onto what keeps you busy professionally?
As a Cinematographer and Entrepreneur, my work lives at the intersection of visual storytelling and business strategy. I’m most passionate about crafting visuals that don’t just look beautiful but move people—content that connects emotionally, drives clarity, and tells a deeper story. Whether I’m directing a music video, capturing a brand film, or helping a client simplify their message through video, my goal is always the same: to create with intention.

What sets my work apart is the blend of cinematic craft and strategic purpose. I don’t just shoot to fill a frame—I shoot to frame a vision. I’m most proud of the moments where clients have told me that my work helped them get buy-in, grow their audience, or finally feel seen. That’s when I know the visuals are doing their job.

Getting here wasn’t easy. Like most creative entrepreneurs, I had to learn everything the hard way—client management, pricing, boundaries, workflow, burnout. Early on, I was doing everything myself, saying yes to every project just to keep momentum going. Over time, I realized the importance of systems, values, and building something bigger than myself.

That’s where Asper Studios came in. I built the company to serve others with the same level of quality and care I brought to solo projects—but with the structure to scale and deliver consistently. Asper Studios is a video production company I own, but it’s not just me. It’s a growing team and a bigger vision that goes beyond my personal brand.

What I want the world to know is that I care deeply about the work, the people, and the story behind every frame. I’m not chasing trends—I’m helping people visualize a different, preferred future through video. Whether through my own lens as a cinematographer or through the larger output of Asper Studios, the mission is the same: clarity, connection, and creative impact.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If a close friend came to visit for a week, I’d want to show them a mix of Dallas-Fort Worth’s creative energy, great food, and chill hangout spots—basically everything that makes this area home for me.

We’d kick things off with brunch at Bread Winners in Dallas, then walk around Bishop Arts District to hit up the local shops and galleries. I’d take them to Deep Ellum for live music and good vibes—maybe grab drinks at Ruins or catch a show at Trees if a solid band is in town.

Midweek, we’d slow it down with coffee at Native Coffee Co. or Fiction Coffee, and maybe spend time working or editing from a cool spot like Herb’s House. One afternoon we’d hit up Kimbell Art Museum in Fort Worth—still one of the most beautifully designed spaces in the city.

Food-wise, I’d take them to Joe T. Garcia’s for classic Tex-Mex, Pecan Lodge for BBQ, and Wabi House for late-night ramen. If we’re celebrating, maybe a dinner at Gemma or Tei-An.

To cap things off, I’d plan a laid-back weekend—maybe rent bikes around White Rock Lake, or take a drive out to Grapevine Lake for golden hour. For one last night out, we’d check out Truck Yard or hang at Legacy Hall in Plano for live music and a variety of food options.

What I love about DFW is that it’s big enough to keep you exploring, but small enough to feel like home when you find your favorite spots. It’s a great place to reset, create, and connect.

Who else deserves some credit and recognition?
There’s no doubt that the journey of a Cinematographer and Entrepreneur like myself is built on the shoulders of others who believed in me, challenged me, and stood beside me through the process.

I’m especially grateful for Rex Miller, a mentor whose guidance has shaped the way I think about leadership, strategy, and long-term vision. Rex is a futurist, author, and coach who brings deep insight into human performance and organizational transformation. His mentorship helped me not just grow Asper Studios but grow as a person—learning how to lead, adapt, and think forward.

Another key figure in my story is Chris Capehart, my very first client, who saw potential in me before I had a full business in place. His belief and encouragement helped lay the foundation for what eventually became Asper Studios.

I also owe a lot to friends like Regan Strand, Jeff Hampton, and Paul Tellefsen, who have supported me creatively and personally since day one. Having people in your circle who understand the creative grind and entrepreneurial mindset makes a big difference.

As for inspiration, Rich Dad Poor Dad played a major role in shaping my mindset early on. It was the first time I really started thinking differently about money, business, and ownership—it helped me see possibilities beyond the traditional path.

And lastly, I have to recognize my family. I’m the first entrepreneur in my immediate family, so this has been a learning journey for all of us. What’s been incredible is now being able to turn around and support them in their own business ventures. That full-circle moment means a lot to me.

Website: https://www.lukeasper.com

Instagram: https://www.instagram.com/luke_asper/

Linkedin: https://www.linkedin.com/in/lukeasper/

Twitter: https://x.com/Luke_Asper

Facebook: https://www.facebook.com/asperluke/

Youtube: https://www.youtube.com/@LukeAsper

Other: https://vimeo.com/lukeasper

Image Credits
Ben Vallance