Meet Liz Baker | Cookie Designer

We had the good fortune of connecting with Liz Baker and we’ve shared our conversation below.

Hi Liz, can you walk us through the thought-process of starting your business?
I wanted to start my own business so that I could have my hand in every bucket, from production, to marketing, to budgeting and scheduling. I’m equally interested in all aspects of business, and enjoy having a wide view of operations as a whole. In the past, when I have worked as just a cake or cookie decorator, I craved being a part of the business operations side. Similarly, when I’ve worked in a solely management role, I missed the creative side. Working for myself in a creative field allows me to use both sides of my brain.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I was in school for Art History at Texas Tech and took a part time job in a bakery. I soon became a full time cake decorator, and then moved to the management side. After I graduated, I relocated to DFW with the company to manage my own branch. I hadn’t planned on retail management, but loved how much creative control I got, and loved being around talented, hard working people. Working full time in a bakery is an intensely physical job. Standing in weird positions decorating a cake for hours, throwing 50 lb bags of flour for 8 hours, and lifting 200 lb bowls of dough can really take a toll after years. After I left the company I had managed bakeries for for 8 years, I shifted to cookie decorating. Decorating cookies is uniquely challenging for so many reasons- from tiny details, to changing your game plan according to the humidity outside. It’s also very rewarding- the cookie community is intensely creative, collaborative, and encouraging. I like to set my brand apart by being beautiful and classy, but always a little cheeky. Currently, I sell out of ‘ruderus’ cookies every single week- they’re angry red uteruses with monster teeth and bloodshot eyes. I love being known for designs that are a little weird and irreverent.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
The places I love around Dallas recently are having a fizzy margarita on the patio at Intrinsic BBQ in Garland, and a delicious meal at Kalachanji’s in East Dallas. I take every out of towner to Jimmy’s Food Store and Klyde Warren Park. Catching a small concert at the Wild Detectives in Bishop Arts is always great, as well!

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My husband has been the biggest supporter in the last couple years. He’s a huge cheerleader, always looking for ways to help, and encouraging me. His excitement and pride at seeing a unique set of cookies, or watching kids oo and ah over cookies at a farmer’s market is one of the most encouraging parts of this.

Instagram: @BakerBakerCookies

Facebook: @BakerBakerCookies

Other: TikTok: BakeHard

Image Credits
Portraits- Brooke Riley