We had the good fortune of connecting with Leticia Guillen and we’ve shared our conversation below.

Hi Leticia, what role has risk played in your life or career?

I have never been one to take risks. The unknown is a scary and uncomfortable feeling for many of us.
The majority of my corporate career, I never truly felt happy. I worked my 9-5 and continued to explore my creative side with baking cakes on nights and weekends.

I learned a valuable life lesson, the only way to be happy and succeed is to be passionate about what you do. There is no way around this.
2020 was my push to go all in and take a leap of faith in myself and my business.
This life change allowed me to really focus on my craft, passion, build my clientele, improve my networking skills, and build relationships with my Cake Community.

I have put my whole heart into becoming a small business owner.
Being in the middle of a global pandemic has been extremely challenging for everyone and I feel extremely grateful and so thankful to each of my customers who continue to book with me, recommend me to their friends and family, and share my work.

I asked myself, “Self, inserts giggle) what’s your worst case scenario? I can fail, lose money, lose sleep, etc etc…but also what is the absolute best thing that can happen: Do what I love everyday, have the freedom to spend more time with my friends and family, improve my craft, and make my clients happy…that’s it, that’s what success is for me.

I approach every aspect of my life completely opened up to the idea of something amazing waiting ahead. Risk is not easy and I don’t take it lightly ,but its definitely worth the reward and experience!

Alright, so let’s move onto what keeps you busy professionally?
I dislike to compare myself to other bakers or even think about what sets me apart from them. Undeniably I admire other bakers work but I genuinely feel that we each have our own creative/decorating style and techniques. We’re all on a different journey with different goals and the experience varies. One thing I am certain about is the love and passion I put into every cake I create. It’s an amazing feeling to know that something I create brings so much joy to my clients. The feeling is unexplainable. I measure my success by the impact I make with each client. It may be a little happy dance, tears of joy or something as simple as a smile, this is more than enough success for me.

One of the toughest challenges by far has been running my cake business, maintaining a full time job, and attempting to manage a healthy work life balance. Fortunately, my amazing friends have facilitated my work load one way or another.
Additionally, now that I only have my business to manage, I have the flexibility to plan my own schedule to ensure I don’t miss any family/friends functions. I cannot forget to mention a few cake disasters that have challenged me along the way, either due to poor planning or lack of experience. I’ve held myself accountable with every failure and used it as a learning experience. I’m also receptive to all the feedback my clients provide, weather it’s good or if there are any missed opportunities. I am very open to constructive criticism.

Occasionally I may feel overwhelmed with a cake design but I’ve learned to give myself time to step away and regroup my thoughts. I don’t want any bad energy projected into my work if that makes sense. I’ve also mastered new cake decorating techniques and found a system that allows me to better track the cake ordering process along with keeping me on schedule with all my cake orders. My goal is to provide higher quality work with each new cake I create.
Many may not know this but a life changing event somehow put me on this road. What was once a hobby to ease the pain of a loss turned into my passion. Essentially I managed to turn my tragedy into something that brings my clients happiness, that’s pretty remarkable if you ask me. There’s been many times that I’ve felt discouraged and questioned my ability to succeed but I’m still here pushing my way through it all. The road has not been easy to get here even though it’s nowhere near where I want to be.
I look at the future of my business with excitement. I never dreamt or imagined I would be running my own cake business and that’s the true beauty behind all of this. Undoubtedly life always has a way of putting us where we are meant to be.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I always say I don’t get out too much but really I’m always out and about. Even though I didn’t grow up in the DFW area it has become my second home and there’s some interesting places I like to occasionally visit. Trinity Groves has cool food spots and perfect walking distance to Margaret Hunt Bridge to enjoy downtown Dallas scenic view.
Bishop Art is a total vibe and you can’t ever go wrong with a little retail therapy at Shops of Legacy.
Revolver Tacos in Deep Ellum,If we don’t eat tacos together are we even friends?
XoXo Dallas for a girls night, this place is so chic. Al-Amir to dance the night away, because I can totally dance all night long.
Some of my local favorites-
Leo’s Brunch house in my town Little Elm is perfect for my favorite- waffles.
Viva El Gallo near downtown Dallas serves some delicious Mexican candy shots and that Thursday karaoke is always lit!

Who else deserves some credit and recognition?
Every time I discuss my success I can’t help but get extremely emotional. The term “it takes a village” is the best way to describe the foundation of my success.

First and foremost the biggest shout out goes my clients, they are truly the cheese to my macaroni. My success ultimately depends on all of them and I am honored to have made beautiful friendships amongst them throughout the years.

Second, without a doubt Zandra, my baking assistant and life long friend is definitively one deserving of a shout out. It’s not easy finding someone who is as passionate about your business as yourself and she is one of them. Her contributions have not gone unnoticed and I’m immensely grateful Zandy boo.

Lastly, shout out to the best support group any friend could ever ask for. I am blessed to say that I have way too many people to list but I am sincerely humbled by the individuals that have gone above and beyond for me without expecting anything in return. Something as simple as sending me daily encouraging messages or dropping everything they are doing to come to my rescue with cake orders. But most importantly for always believing in me.
Thank you: Clarissa, Cristina, Maribel, Tony, and my brother Daniel.

Website: www.Lettycakes.com

Instagram: https://instagram.com/letty.licious.cakes?utm_medium=copy_link

Facebook: https://www.facebook.com/pg/lettyliciouscakes

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