We had the good fortune of connecting with Katherine Collins and Cassie Haynes and we’ve shared our conversation below.
Hi Katherine and Cassie, what is the most important factor behind your success?
Relationships. Our entire business revolves around building a community and forming relationships. Motherhood is the ultimate equalizer, and our goal at FIT4MOM Denton County is to give moms a safe place to come together and share the struggles and celebrations of motherhood. Every mom is welcome. We workout together, but we also live life together. Anyone can offer a workout class, but we offer moms a village. A village that will notice if she misses a class. A village that will show up when she has a new baby. A village that will support her through motherhood.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
FIT4MOM is a pre and post-natal fitness company with franchises all over the country. What sets us apart from other fitness companies is connections. More than anything, moms need connection with other moms. We provide her a village that loves and supports her during some of the most challenging phases of motherhood. Our members have created lasting friendships with other members, and their children have created lasting friendships. It’s what makes coming to class such a fun experience. You have a group of moms that notice if you’re not there. Our kids are excited to go because they know that they will get to see their friends and have a fun playdate after class. We provide challenging workouts 7 days a week, but we also have playdate captains at each of our locations that plan weekly playdates for all of the kids to participate in after class. Yes we are a fitness company, but we are so much more than that. We give moms a place to belong.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Well, of course we would start our day at a Stroller Strides class at Doubletree Ranch Park in Highland Village. On the way to class, we would stop at Wellmind Coffee for a coffee and pumpkin bread. After class, we would let kids stay and play at the splash pad and playground, while the moms watch and hang out under the large shade umbrellas. For lunch, we would head to 7 Mile Cafe for a California Benny and 7 Mile latte. After lunch and kids naps, we would head to the playground at Harvest in Argyle where kids can play and then walk around the lake to watch the ducks. We might even walk across the street to Farmhouse coffee for a drink and snack. Once the kids are done playing, we would head to Bumbershoots in Argyle for dinner where they can run around and paint the fence while we wait on our loaded tater tots. For dessert, we would walk to Gnome Cones for a pina colada gnome cone and Topo chico.
Who else deserves some credit and recognition?
Our FIT4MOM Denton County team deserves all of the praise and recognition. We literally could not run this business and keep this village going without the talent and heart from each of our instructors, managers, and play date captains. They are selfless, flexible, driven, creative, hard-working, and caring, and they are the reason that this business is successful.
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