Meet Jeff LeBlanc | Co-Founder and Digital Strategist

We had the good fortune of connecting with Jeff LeBlanc and we’ve shared our conversation below.

Hi Jeff, do you disagree with some advice that is more or less universally accepted?
One piece of advice I might disagree with is “the client is always right” – but I’ll explain why this isn’t as incendiary as it might sound. I believe you can provide phenomenal customer service while also challenging assumptions up front to make your work as effective as possible. For example, I work in digital marketing – most businesses come to a marketing conversation thinking “I want to grow my revenue, and I want to do it through these campaigns. Can you run those for me?” Before that conversation gets too far, there are so many fundamental questions that need to be asked to make sure that the business is ready for digital advertising. If we skip the fundamentals and head straight to campaign execution, a lot of work can be wasted. Do we have a measurement plan in place? How does this campaign help other efforts – or is it working in isolation? Are departments aligned on how this campaign should work? Is customer support and other support already in place for when our assumptions break down and the customer experience breaks? Many clients are getting so much higher value when they nail these questions first before jumping into campaigns. Some people think that the definition of strong customer support is: don’t ask questions and just do what the client says. But I believe that’s short-sighted and can be a disservice to the client’s stated goals.

What should our readers know about your business?
Luna is an award-winning digital marketing agency made up of experts in the US and Canada who specialize in integrated digital marketing. What that really means is, we help businesses grow online in a way that is fully in rhythm with the rest of the business’s efforts. We are experts in search ads, social media ads, SEO, email marketing, website design, branding, UX, marketing analytics, and CRM integration. Our campaigns and designs have generated millions of dollars in new revenue for businesses in industries such as law firms, private jets, consumer packaged goods, coaches, restaurants, and more.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Definitely check out some great sights downtown like the observation deck of Reunion Tower, visit the Dallas Aquarium, and check out the Perot Museum. Even though the Perot Museum is mostly for kids, you pretty much have to drag me out of there each time I go. You have to go to a Mavs game and get pre-game drinks at Happiest Hour downtown.

Some of my favorite food spots are Deep Sushi in Deep Ellum, the Legacy West Food Hall up in Plano, Ida Claire for some good southern comfort food in Addison, and Fogo de Chao for the kind of Brazilian steakhouse dinner that will basically put you to sleep for a few days. Obviously you have to get some Texas barbeque – one of my favorite first spots was Caddleack Barbeque near Addison but also love Hard Eight and Ten50.

As far as bars and cocktails, the Black Swan in Deep Ellum was one of the first small cocktail bars that I fell in love with. At the time it had no menu, all handcrafted cocktails, and infused whiskey and vodkas. You’ve got to love the environment of Happiest Hour for yard games and a beautiful view of downtown Dallas.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I have to start out my shoutouts with Belinda Southgate and Alastair Dawe- they were my first work family when I moved to Dallas, and they taught me so much of what I know on how to grow a business in a startup environment. Not to mention they took a chance on this raw, undeveloped kid from Louisiana and gave me so much opportunity for growth. I also have to shoutout Angela Vargo, my boss while I was at startup air carrier JSX – she gave me the trust and freedom to explore what integrated and cross-functional marketing really means across departments and we championed the most sophisticated proofs of marketing efficiency during a time when the airline was dealing with pandemic challenges, a new rebrand, and a mobile app and website re-launch.

Website: https://www.lunadigitalstudio.io

Instagram: jefeleblay

Linkedin: https://www.linkedin.com/in/jeff-leblanc-dallas/

Twitter: jefeleblay

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