We had the good fortune of connecting with Ian Fujimoto and we’ve shared our conversation below.

Hi Ian, we’d love to hear about how you approach risk and risk-taking

– Risk has played an enormous factor in my career as a content creator. The job in itself is one giant risk. People often associate “content creators” or “influencers” with these lavish living individuals who make lots of money. The truth is far from that. It is a business. It has ups and downs like any other. When relying on content creation as a full time job, it is always a risk. My success is solely based on if my audience is interested in what I’m producing, in a market that is saturated with similar creators doing the same thing. This means that even more risk needs to be taken. When I am deciding on a recipe or how I want to shoot a video, I have to constantly take risks to be different and stand out from the millions of other videos that my audience will scroll by.

Let’s talk shop? Tell us more about your career, what can you share with our community?

– The part of my work that I am most proud of is its personality and approachability. There are thousands of creators out there who make cooking videos, but a lot of those are faceless and the audience doesn’t get to build a connection with the creator. With my content, I strive to include my personality, so my audience gets to know me and looks at me as more of a friend helping you cook. The other key part of my content, and it has been a focus of mine since the start, is I wanted it to feel approachable and achievable to the average person. Food is something that we all can relate to, we all have to eat. I did not want my content to make someone feel like they couldn’t cook it themselves. Cooking was an integral part of my childhood. My fondest memories are cooking with my grandma at family gatherings. That’s what I want to enable people to do; create connections and memories.

The journey to get to where I am now has not been easy. The hardest part of making content, or anything really, is watching it do poorly. I work as a full-time special education teacher and that means that after I spend 8+ hours at my day job, I then go home and spend 3-4 hours a night working on content. When you put in that kind of time, dedication, and sacrifice, it is sometimes heartbreaking when the content you make isn’t successful. (however you measure success) It is something that is hard to get past and is something I still struggle with. The way I have found to best get past it, is to find other ways to measure success. Instead of measuring success based on virality, I started measuring it based on did I make the video that I wanted to make, or by the impact it had on the people that did see it. Sometimes I measure success based on if I learned something while making that video. Success is all relative and it took me a while to accept that.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?

– If I am being honest, I am the worst person to plan a trip. I am a homebody, so when people visit, I always prefer to stay home and cook for them. That said, some of my favorite places are Hutchins BBQ in Frisco, Legacy West in Plano, and Korea Town in Carrollton. You can’t go wrong with any of those places.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?

– I would like to shoutout my fiancé. This job requires sacrifice and she has had to sacrifice more than her fair share. From canceled date nights, to weekends away, to allowing me to turn our kitchen and dining room into a full time content creation studio with cameras, lights, and wires covering every square foot. She has endured it all with me and been supportive from the day I told her, “Hey, I want to try this.”

Website: https://www.tiktok.com/@iankyo

Instagram: https://www.instagram.com/iankyo/

Facebook: https://www.facebook.com/profile.php?id=100091402564984

Youtube: https://www.youtube.com/@IanKyo

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