We had the good fortune of connecting with Greg Adler and we’ve shared our conversation below.

Hi Greg, do you have any habits that you feel contribute to your effectiveness?
Consistency. Slow and steady wins the race. Not only does this help prevent burnout, but also helps maintain momentum. How many people do you know go to the gym for a few months, then take a few months off, and then it’s like they’re starting all over again? The same is true in a professional setting. Just keep chipping away at it and you’ll succeed.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Being in business for yourself is challenging. On the one hand, it’s great being your own boss. On the other hand, all of the pressure is on you. Most of the time you can’t just call in sick if you don’t feel like working that day. But, overall, I think the benefits outweigh the costs.

What sets me aside from others is that I actively and aggressively prosecute my cases. The most common complaint clients have about the legal process is that the attorneys fail to communicate. The attorneys don’t return phone calls, ignore emails, etc. Why? It’s because if you throw enough spaghetti against the wall, some of it will stick. In other words, many plaintiff’s firms operate on a high-volume, quantity-over-quality basis, which means the attorneys often have such an overwhelming caseload that they simply cannot get back to clients in a timely manner, or at all. Everything is handled on a triage basis, which drags out the process of resolving your case.

I don’t work that way. I don’t try to balance hundreds of cases at once. Instead, I am very particular about the cases I take, and focus on quality over quantity. This approach allows me to give each case the attention and diligence it deserves and provide a level of service and responsiveness to my clients that “churn and burn” law firms often don’t.

The second most common complaint clients have about the legal process is that it takes too long. There are many factors involved in this calculation that are beyond an attorney’s control. However, it is often the situation that the attorneys simply don’t pick up your case and run with it, but rather just nudge it along with the tip of their finger, often because they’re juggling too many cases.

Again, I don’t work that way. I’ve been involved in hundreds of lawsuits, both in civil practice and as a former criminal prosecutor. Litigation places a heavy emotional burden on clients and their families. Powerful corporations and insurance companies know this, and they have almost limitless funds to fight you. So, if you don’t start from a position of strength and adequate preparation, they will gladly add insult to your injury by delaying the process and wearing you down. My strategy, therefore, is to front-load our efforts and have a solid, well-prepared battle plan before even filing a lawsuit. As Sun Tzu wrote in The Art of War, “Every battle is won or lost before it is ever fought.” It is crucial, therefore, to always play offense and to actively work your case, which tends to bring the other side to the settlement table much faster. Or, if the matter cannot be settled and a trial is necessary, we can get there sooner because the groundwork has already been laid. Of all the successful litigation techniques I have learned over the years, this is the most important.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I grew up in a law enforcement family in California, so I grew up doing a lot of target shooting. Problem is, California is very strict compared to Texas when it comes to the types of guns you can own. So when I moved to Texas in 2012, I was like a kid in a candy store. So, typically, when my best friends come to visit from California, our time is spent at outdoor target ranges and stuffing our faces with Texas barbeque. After a few hours out in the sun and way too much food, we usually don’t have energy for much else, except for maybe a movie. For the rest of the time they visit, we keep it pretty low-key. I also have ten (yes, 10!) tiny rescue dogs, and my life revolves around taking care of them. I love going out and doing things, but if I’m gone for too long, you can imagine the turd farm I come home to.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I don’t even know where to begin because there are so many people I wish I could thank. I don’t think you can have a joyful, meaningful life unless you dedicate it to helping others. During the toughest times in my life, making other people feel better has been the only thing that has ever made me feel better. At the end of your life, you can’t take any of your possessions or accomplishments with you. All you can take with you is that which you’ve given away – your time, your money, your love – even to people who, in hindsight, may not have deserved it. Sometimes they’re the ones who needed it most. But you can look back on it with a sense of contentment that you left the world a little better than you found it.

So, for me, the people who deserve the most recognition are the ones who were there for me when I needed them most (my family and closest friends), as well as the people who have let me be there for them when they needed it most.

For example, for the past decade I’ve been dressing up in my homemade Bumblebee costume from the Transformers movies and visiting DFW children’s hospitals. There’s a link below to a TikTok video of one my recent adventures where I visited a kid whose favorite character is Bumblebee. There was a genuine concern that the little boy might not make it, so his dad found me online and asked if I could come visit him at the oncology/hematology unit at one of the larger Dallas children’s hospitals. I dropped what I was doing, loaded up the costume, and went. I also helped raise several thousand dollars to cover the family’s travel and lodging expenses. If you watch the video, you’ll see the change in the patient’s demeanor. He went from being scared and apprehensive to forgetting his troubles, at least for awhile. I don’t know if there’s any higher honor than being able to directly cheer up someone under those circumstances. Fortunately, he pulled through and was discharged from the hospital a few days later. So, I’ll always be grateful to that family – and thousands of others – who were kind enough to let me play a role in their healing process. Knowing I can help them feel better inspires me to keep going, so this shoutout is dedicated to them.

Website: www.Adler.law

Other: https://www.tiktok.com/@nextlevelheroes1/video/7196319644125482286

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