We had the good fortune of connecting with Ellie Lee and we’ve shared our conversation below.

Hi Ellie, we’d love to hear more about how you thought about starting your own business?
As one of the original designers who saw a custom jewelry store grow into the largest one in the West coast, I collaborated with hundreds of customers on an individual level. More than any style recommendations, customers appreciated it the most when I listened to their personal story. Two stories are never the same from one person to another, so I baked-in their unique stories into the ring or necklace they would wear for the rest of their lives.

Most people don’t know what they want. From a design perspective, they choose the most vanilla option, among cookie-cutter designs. For those who would rather represent their individuality in an unique way, there had to be a better option. I also saw a trend that more customers demand something more than a generic diamond ring, and a highly personal process. Combining my passion for creating jewelry with vintage inspired flair and a botanical theme, I branched out to start my own custom jewelry brand to match these needs.

Alright, so let’s move onto what keeps you busy professionally? What you are most proud of or excited about. 
I am excited for the rebranding I’ve done, using my name as the brand. Not all was lost during the lockdown of Covid, as it allowed me to focus on refining my brand niche.

How did you get to where you are today professionally? Was it easy? If not, how did you overcome the challenges?
Most people don’t know what they want. From a design perspective, they choose the most vanilla option, among cookie-cutter designs. For those who would rather represent their individuality in an unique way, there had to be a better option. I also saw a trend that more customers demand something more than a generic diamond ring, and a highly personal process. Combining my passion for creating jewelry with vintage inspired flair and a botanical theme, I branched out to start my own custom jewelry brand to match these needs.

What do you want the world to know about you or your brand and story?
Each piece of jewelry is created just for the individual customer, made to order. I take great pride in craftsmanship and attention to detail each piece gets. Breaking the traditional mold, I’m one of the few artisan jewelers who offer not only natural diamonds, but also alternatives like moissanites and lab-grown diamonds.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Although we moved to Dallas a little over a year ago as a family, we’ve already found our favorite spots we love to take our friends to.

Trinity Overlook Park is my favorite spot to catch a view of downtown Dallas, Dallas Arboretum and Fort Worth Stockyard.

Brunch is my favorite meal and I found Ellen’s and Bread Winner’s to be the best spot! On a weekend, I love walking around historic downtown McKinney, exploring shops and completing the day by indulging in a slice of pie from Emporium Pie.

Who else deserves some credit and recognition?
I’d love to give a shoutout to my customers who trusted me to create their jewelry!

Website: http://www.ellieleejewelry.com

Instagram: http://www.instagram.com/ellieleejewelry

Facebook: http://www.facebook.com/ellieleejewelry

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