We had the good fortune of connecting with Diamond Johnson and we’ve shared our conversation below.

Hi Diamond, what is the most important factor behind your success?
The most important factor behind the success of my brand is consistency. The will to at least try even when I may not want to. Consistency is something that I aim to have everyday. Some may say motivation or dedication but in reality everyday you won’t wake up feeling your best. Some days you may just want to lay around, but when you get in the habit of being consistent it will continue to push you in ways that you couldn’t have even imagined.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
The Diamond Effect is a hair service business specializing in glueless wig installs, products and constructions for women of all ages. All of our products/services are quality, yet affordable. I started The Diamond Effect June of 2020, through my love and passion of doing hair. With majority of women today wanting a quick and easy install our glue-less installs and products allows our Dime Dolls just that. You’ll be able to achieve an easy maintenance. When you get The Diamond Effect you’re not only getting your wig slayed but a great customer-stylist relationship.

I am most excited about my newest business venture, WIGS by Diamond, where I will be selling machine made, ready to wear glue-less wigs late January 2023. All units will be of great quality using Cambodian mink tresses with 6×6 HD Lace. The units will be custom made and ready for install upon arrival, making it easy for you to self install. This is something that I’ve seen for my business since the beginning of time. WIGS by Diamond was my first business started in 2019 of my Freshman year of college. I wanted to offer installs as well, which later birthed The Diamond Effect.

I got where I am today with my brand by staying focused on my purpose. It’s so easy to get knocked off of your game and lose sight of the bigger picture. It’s also hard to get back on track and keep going. I’ve vowed to myself to never lose sight of my purpose. Becoming a business owner at 19, while being a full time college student was by far one of the hardest things I’ve ever had to do, but also the most rewarding.

I’ve learned how to become a master at multi-tasking, time management, customer retention. As well as many other important lessons. None of It was easy and it may never be, but I’m always willing to put my best foot forward and keep going. “Everyday the sun won’t shine, but that’s why I love tomorrow.”

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
My favorite spot in Dallas by far is Deep Ellum/Downtown. Sounds so cliche to say but I admire how that area specifically can conduct business during the day and turn up at night. Everyone needs a healthy balance of both. Kitchen & Kocktails is one of my favorite brunch spots. I also love the Belles Sweet Factory & Henderson Chicken. As far as the night life, I loved Cru Dallas before they closed down. Now I just go to deep Ellum and go with the flow. It’s Dallas, we’ll always enjoy ourselves.

Who else deserves some credit and recognition?
I want to give a huge shoutout to my friends and family that have supported me throughout this entire journey as a business owner. Since day one you guys have believed in me and I love y’all for that. To my dime dolls, the love y’all show me never goes unnoticed. Y’all are the ones that keep me going. The way y’all trust, support, and believe in me and my brand means everything to me. Above all I have to give all of glory and praise to God. All of my success and achievements have been made possible because of him. He is the one that have pulled me through my darkest times, reminded me of the bigger picture, and pushed me. Without him none of this would be possible. “I gotta thank God for everything, it’s a miracle how you ‘ll wake up and your dreams right in your face”.

Website: https://the-diamond-effect-c0e1.myshopify.com/

Instagram: theediamondeffect

Twitter: xDiamondEffect

Facebook: Diamond Johnson

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