Meet Danyela M. Alexander | Principal Designer | CEO

We had the good fortune of connecting with Danyela M. Alexander and we’ve shared our conversation below.

Hi Danyela M., what do you attribute your success to?
One of the most crucial elements contributing to the success of DM Aesthetics Interiors & Decor is its clear vision and strategic approach. By having a well-defined vision and strategy, we’re able to effectively concentrate on the most important goals and objectives and take the necessary steps to achieve them.

A clear vision sets the direction for our company, outlining its long-term goals and aspirations. It provides a sense of purpose and acts as a guiding light for decision-making processes. With a clear vision in place, DM Aesthetics Interiors & Decor can align its activities, resources, and efforts towards the ultimate objectives.

Moreover, a well-crafted strategy provides a roadmap for achieving the company’s vision. It involves identifying the target market, understanding customer needs, and developing a unique selling proposition. By formulating a solid strategy, DM Aesthetics Interiors & Decor can differentiate itself from competitors and deliver value to its customers.

Having a clear vision and strategy also enables us to prioritize its goals and allocate resources effectively. It helps in identifying the key areas that require investment and attention, ensuring that resources are utilized optimally. Additionally, it allows for better coordination and communication among team members, fostering a collaborative and focused work environment.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
DM Aesthetics Interiors & Decor is an esteemed and highly regarded interior design company based in Dallas, TX. With a steadfast commitment to excellence, we specialize in transforming our clients’ spaces, whether it be their homes or businesses, into remarkable showcases that reflect their unique vision and demands. We’re establishing ourselves as a leading brand in the design industry, known for delivering unparalleled quality, exceptional service, and an unwavering dedication to showcasing the beauty of nature through our distinctive design aesthetic. As a trusted partner in the design process, we offer a range of consultation options to accommodate our clients’ preferences. Whether it be in-person meetings, video conferences, or phone consultations, we provide comprehensive guidance and honest advice to help our clients develop a well-rounded plan for enhancing their residential or commercial properties.

We have encountered many difficulties in the course of doing business. However, our commitment to solving problems rather than shifting them has prevented us from being overwhelmed by these challenges. Allow me to elaborate on some of the specific challenges we have faced:

1. Finding and Hiring Qualified Staff: Finding and hiring qualified staff can be a challenge for any business, and it is particularly crucial in the field of interior design services. Having a team of skilled professionals is essential for providing high-quality services to clients, but the process of recruitment and retention can be daunting, especially for a startup facing financial constraints. To overcome this challenge, we are taking several steps. Firstly, we are actively seeking funding options to ensure that we have the necessary resources to attract top talent. Additionally, we are committed to offering competitive salaries and benefits to make our business an attractive place to work. We also recognize the importance of providing opportunities for professional development and creating a positive work environment to foster long-term employee satisfaction.

2. Developing New Clients: In our line of business, building and nurturing relationships with new clients is a time-consuming and energy-intensive process. It requires a deep understanding of our clients’ needs, unique struggles, and overall goals in order to provide the most effective design services. This level of client development does not happen overnight. Balancing the necessary time and effort for client development while also moving projects forward can be a delicate task. However, we are committed to finding the right balance that will lead to new levels of success. By dedicating ample time and resources to understanding our clients on a deeper level, we aim to seamlessly meet their needs and exceed their expectations.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
One of my favorite places to eat is Perry’s Steakhouse. My friend and I are both big fans of beef and seafood, so we make it a point to try out new steakhouses whenever we can. In addition to our love for food, we also enjoy exploring the artistic side of life. We find visiting museums and immersing ourselves in art to be a great way to learn new things and broaden our horizons. Attending social events is another activity that brings us joy. It’s always exciting to interact with like-minded individuals and even fellow business owners. These events allow us to connect with people who share similar interests and passions, creating a vibrant and engaging atmosphere. If there happens to be a social event in town while my friend is visiting, we make sure to mark our calendars and attend without hesitation. The opportunity to network and socialize in such gatherings is something we truly value.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Outside of the DM Aesthetics Interiors & Decor inner circle of family and friends, there is an invaluable advisor who has played a significant role in shaping the brand – Candace Bass, the owner of Stage My Nest, an esteemed interior design business based in Houston, TX. During my first year as an Interior Designer, Candace graciously shared her extensive industry knowledge that she gained over 15+ years. With her mentorship, she took me under her wing and provided valuable pointers and tips that propelled my growth.

Another influential advisory organization that has been instrumental in guiding DM Aesthetics Interiors & Decor is the Interior Design Society (IDS). As one of the largest design organizations in the country, IDS is devoted to serving the residential interior design industry. By joining this esteemed group of like-minded professionals, I’ve gained access to a network that spans nationwide, including local chapters and their very own Virtual Chapter. IDS offers a nurturing and supportive design community where members can further their professional development, expand their network, and engage in ongoing education.

In addition to IDS, we have also sought guidance and support from The Entreprenista League, an exceptional all-in-one community and business membership specifically tailored to empowering women founders at every stage of their entrepreneurial journey. The league not only fosters relationships among like-minded women but also facilitates invaluable networking opportunities, partnerships, mentorships, access to capital, and press placements to elevate brand visibility.

Website: https://dmaestheticsdecor.com/

Instagram: https://www.instagram.com/dmaestheticsdecor_

Facebook: https://www.facebook.com/DMAestheticsDecor

Youtube: https://www.youtube.com/@dmaestheticsdecor

Other: Pinterest – https://www.pinterest.com/dmaestheticsdecor/ Interior Design Blog: https://milkingthedesign.com/

Image Credits
Jaleesa Burroughs – Lady Burroughs Photography