We had the good fortune of connecting with Combina Key and we’ve shared our conversation below.

Hi Combina, we’d love to hear more about how you thought about starting your own business?
The Wolves LA is a premier partnerships agency based in Los Angeles. Founded by Combina Key, they offer a comprehensive suite of services tailored to streamline brands’ partner programs, ensuring enhanced brand reach and elevated ROI.

The idea behind starting The Wolves LA came from Combina Key’s deep understanding of the evolving technology and the immense potential of influencer marketing. Key noticed that many brands were struggling to effectively navigate partnerships and maximize their ROI from these collaborations. There was a clear need for an agency that not only connected brands with the right influencers but also provided a comprehensive strategy to ensure those partnerships were fruitful.

Key aimed to create a solution that went beyond just matching brands with influencers. The goal was to build an agency that could offer a holistic approach to partnership marketing—streamlining the process, ensuring transparency, and driving real, measurable results. The vision was to bridge the gap between brands and influencers, leveraging data and strategic insights to create campaigns that truly resonate with audiences.

The Wolves LA was born out of this vision. Key set out to create an agency that combines a deep network of influencer and affiliate connections with a robust data-driven approach. Their commitment to transparent communication and delivering comprehensive solutions has been a cornerstone of their success, allowing them to execute groundbreaking campaigns for brands like Lionne, Capriotti’s Sandwich, Blaze Pizza, Executive Styles, and Valyōu Furniture.

In essence, the thought process was all about recognizing a gap in the market and addressing it with a solution that was innovative, strategic, and results-oriented

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
The Wolves LA is a premier partnerships agency founded by Combina Key. They offer a comprehensive suite of services tailored to streamline brands’ partner programs, ensuring enhanced brand reach and elevated ROI. What sets The Wolves LA apart is their data-focused strategic approach, paired with a commitment to transparent communication and comprehensive solutions. This has allowed them to execute groundbreaking campaigns for esteemed brands such as Lionne, Capriotti’s Sandwich, Blaze Pizza, Executive Styles, and Valyōu Furniture.

The journey to their current success wasn’t easy. Building a distinctive niche in influencer marketing and affiliate management required overcoming numerous challenges. These included understanding the evolving technology landscape and establishing a broad network of social media influencers, from Instagram models and TikTok stars to Amazon influencers, Pinterest personalities, Snapchat creators, YouTube talents, professional athletes, and reality stars.

One key lesson learned along the way is the importance of adaptability and innovation. The Wolves LA constantly refines their strategies to stay ahead in the industry. Their partnership with Altered State Productions exemplifies this innovative approach. Together, they plan to offer a suite of services that bridges the gap between media production, e-commerce, and influencer marketing. This includes curated influencer campaigns, transparent contract negotiations, comprehensive post-campaign analysis, dynamic video ads, and an intuitive marketplace for media production services.

After unveiling their marketing e-commerce store in 2020, Altered State Productions is now charting an audacious new course. This new platform paints a vision where businesses, while shopping for influencer marketing services, have the flexibility to seamlessly integrate elements from video commercials to specific influencer appearances, color grading, and tailored media distribution—all within a streamlined add-to-cart process.

“By utilizing our Service-as-a-Product (SaaP) model, businesses have the capability to tailor influencer services—from product launches, to events and high engagement giveaways. And with The Wolves LA by our side? Well, picture a volcano erupting with neon liquid gold,” mused the co-founder of Altered State Productions, Eddie Castillo.

The Wolves LA is most proud of their ability to drive real, measurable results for their clients. They have launched numerous viral campaigns and broadened their social media marketing relations, ensuring each collaboration packs a punch in terms of value. Their marketing e-commerce store, unveiled in 2020, exemplifies their innovative approach, offering businesses a seamless add-to-cart process for influencer marketing services, video commercials, color grading, and tailored media distribution.

The Wolves LA wants the world to know that their agency is dedicated to pushing the boundaries of partnership marketing. Their story is one of relentless innovation, strategic thinking, and a commitment to driving success for their clients. The unique collaboration with Altered State Productions showcases their dedication to creating impactful, cutting-edge solutions in the ever-evolving digital landscape.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If a best friend were visiting Dallas for a week I’d start with iconic views at Reunion Tower GeO-Deck, lunch at The Henry, and a visit to the Dallas Arboretum and Botanical Garden. The late afternoon would be spent at Sweet Tooth Hotel, followed by dinner at Stirr in Deep Ellum and drinks at Parliament.

The next day, we’d explore the Dallas Arts District, lunch at Mercat Bistro, and stroll through the Bishop Arts District for unique boutiques and vibrant murals.

Other highlights would include the murals and food stalls at Trinity Groves, a visit to the Instagrammable Museum of Memories, and a rooftop dinner at Tei-An.

Who else deserves some credit and recognition?
I’d like to dedicate my shoutout to Altered State Productions, known for its robust portfolio in media production, advertising, technology, and affiliate marketing. Their contributions to the industry have been highlighted by Snapchat and Semrush case studies.

The exceptional partnership with Wolves LA and Altered State Productions, which consists of their brilliant team, especially Eddie Castillo, Brian Medina, and Domenique Comparetto, has been instrumental. Together, we’ve pushed each other creatively and commercially, driving innovation and achieving remarkable results.

Website: https://www.thewolves.la/post/wolves-la-joins-forces-with-altered-state-to-reimagine-influencer-marketing-services

Instagram: https://www.instagram.com/thewolves.la?igsh=YXViNHF0cmhpNmth

Linkedin: https://www.linkedin.com/company/the-wolves-la

Image Credits
Combina Key

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