We had the good fortune of connecting with Anosh Vaswani and we’ve shared our conversation below.

Hi Anosh, maybe we can start at the very start – the idea – how did you come up with the idea for your business?
I started my company in 2018 after being laid off as a Marketing Director. In all my previous corporate job roles, I managed multiple outside marketing agencies that promised results but failed to tie it to a particular business goal. While each one delivered results in some fashion very few were able to show the entire customer lifecycle. The idea was to create an agency that not only delivers results but also understands the business is what drove me to start my business. We started off by focusing on small businesses that needed customers to come through the door and make a purchase. Our value proposition is simple: We will generate leads through paid ads, nurture the lead through automation, and show you a Return on Investment (ROI) on a monthly basis. Each month you will know how much we spent, how much revenue was generated, and what we will do next month. Our goal is not to sell you services you don’t need. We want to be a partner, your outsourced marketing department which delivers revenue growth.

What should our readers know about your business?
Our company is focused on one thing i.e revenue growth for our clients. We start our engagement by asking lots of questions and truly trying to understand the client’s needs. We often have clients coming to us looking for a particular service but when we investigate further, we might suggest some other service. Oftentimes clients might be focusing on the wrong service or metric but it’s our duty to guide them. We sometimes even refer business to others in the industry if we can not help a potential client. We thrive off the success of our clients. During the last year, many of our clients were struggling, so we came up with creative ways to help them. The most satisfying client success story was of a client who was looking to close down her photography business when we stepped in and made adjustments to her offer and positioning. In 2 months she was fully booked and now she has a thriving business.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
DFW has so much to do but I would take them to reunion tower, JFK museum, FT Worth Stockyard, deep Ellum, klyde warren park and Bureau of Engraving and Printing

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
A support system is vital for any entrepreneur who is starting out. I am thankful to have a supportive family especially my mom who has encouraged me along the peaks and valleys of this crazy journey to keep pushing forward.

Website: www.egnitemarketing.com
Instagram: https://www.instagram.com/egnitemarketing/
Linkedin: https://www.linkedin.com/in/anoshv/
Twitter: https://twitter.com/marketingegnite
Facebook: https://www.facebook.com/marketingegnite/

Image Credits
n/a

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