We had the good fortune of connecting with Anne Watson and we’ve shared our conversation below.

Hi Anne, can you walk us through the thought-process of starting your business?
I spent a lot of my life trying to fit into someone else’s idea of success, ignoring my own talents and passions because the feedback I got was never encouraging. So I lived with the angst of not knowing my place but knowing I was meant for something more. I have a degree in Advertising and a passion for marketing and business that I have never formally used. Over the years, however, I’ve noticed that my marketing and business skills come out in almost everything I do. It is as natural to me as breathing. Then, while working with a conference for communicators, I discovered there are a lot of women for whom it doesn’t come naturally and I was able to help them by offering tips and strategies as well as breaking down complicated processes into easy-to-understand concepts. I was having a ton of fun and they were getting real results in their businesses. I decided to give myself a year to try out this entrepreneur thing and within the first month, I knew I had finally found my sweet spot. I love being an entrepreneur and I am joyfully obsessed with helping ambitious female entrepreneurs reach their potential and build sustainable, passion-focused businesses that increase their self-worth and their net-worth.

What should our readers know about your business?
My passion is helping ambitious female entrepreneurs use business strategies to reach their potential and build sustainable, passion-focused businesses that increase their self-worth and their net-worth. I am known for problem-solving, communicating ideas, and gut-level honesty. My dad was the CEO of a large bank so business and customer service were always part of my life. I tended to be more creative, though, dreaming one day of being a writer. A verbally abusive past and being bullied by my peers, however, beat me down and my insecurity kept me not only from pursuing my dream but from pursuing any part of my passions. I followed in my dad’s footsteps and went into banking, always feeling a little unfulfilled. I was so focused on trying to control how other people saw me that I became my own worst bully. This led to anxiety, on and off depression, and a couple of autoimmune diseases. I finally got into counseling to break my negative thought habits. I realized that the best (and hardest) thing I would ever do would be to learn to love myself and I’ve been working on it ever since. I still have a long way to go but I finally feel at peace with who I am. Now, I am passionate about helping women who don’t believe in themselves get out of their own way and unapologetically love themselves and reach their potential. Interestingly, my love of writing has come together with my background in business and my degree in advertising. I can look back and see how my experiences have culminated in my passion-purpose. I never thought I would be an entrepreneur but now I would never do anything else. I call my business Swayology, and it’s about the art of persuasion. I’m persuading women to believe in themselves while helping them persuade their audiences with their message, product, or service.

Any great local spots you’d like to shoutout?
Some of the things I’d love to do with a friend would be to show her around the Frisco area and do a little shopping at the outlet mall in Allen. We’d eat at TruFire or Mash’d at least once and enjoy a cocktail on the patio. I’d have to show her the shoppes at Legacy West and grab a Sprinkles cupcake. We might do a sports event or concert, but I’d for sure want to take her to a Broadway show by Dallas Summer Musicals. Of course, I’d have to show her Dallas and maybe take a chocolate tour. We may even road trip to Waco to visit the Magnolia Market Silos.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I definitely need to give a shoutout to my supportive husband for being a rock star and supporting my dreams. But I’d also love to give a shoutout to my clients. It is an honor to work with them and I am grateful for their trust in me. They are remarkable women who are committed to their passions with open minds. They work hard, they show up, and they are generous beyond belief! They inspire me every day and make my job fun! So, a huge thanks to all of my clients!

Website: https://annemwatson.com
Instagram: https://www.instagram.com/annewatsontx/
Linkedin: https://www.linkedin.com/in/annewatsontx/
Facebook: https://www.facebook.com/annewatsoncoach
Other: https://www.pinterest.com/AnneWatsonTX/