Meet Aneesha Amina | Entrepreneur & Nail Artist

We had the good fortune of connecting with Aneesha Amina and we’ve shared our conversation below.

Hi Aneesha, maybe we can start at the very start – the idea – how did you come up with the idea for your business?
I came up with my business idea when I was a teenager looking for affordable nail salons because I had limited earning from the part-time job I was doing. However, because nail extensions were uncommon in Bangladesh due to a lack of training and resources, the few salons that did provide it charged around $100. Now, $100 may not seem much to the average American, but in Bangladesh where the minimum monthly wage $113 a month, it is impossible for someone to pay $100 towards nail extensions. That is when I decided to try doing my own nails at home to save money. What started as a DIY project at home turned into a business idea, as people started asking me to create nails for them after seeing my own nails on my social media. I started selling press on nails ranging from $20-$4, and thus introduced an affordable way for Bangladeshis to enjoy nail art and extensions.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
What makes my business unique from others is that every single design is either hand-drawn by me or specifically selected and curated by me to manufacture through machinery. My perspective is therefore very unique and every product has a touch of me included in it. From the packaging to the product itself, I choose every step very meticulously and passionately. I find that my packaging and products worked so well in Bangladesh is because the customer base could resonate with my choices of design and the individuality I bring to my products. It was definitely not easy getting there though, because custom made products take a lot of time, money and effort to produce. Every single bit of the packaging from the instructions to the nail boxes to even the delivery boxes took months to design and finalize. There’s a lot of cost analysis and inventory analysis that goes on behind the scenes that is time consuming and draining for small business entrepreneurs. Especially for me, I chose to do every task on my own and decide every aspect of the business myself. However, I would advise young entrepreneurs against doing everything on their own and instead delegating, especially for basic tasks. This saves up a lot of time and energy for business owners to focus on important strategic decisions and avoid burnout.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
My favorite part about Fort Worth is its vibrant downtown area and the historic stockyards that feel like I walked into the Old Wild West. The stockyards have some beautiful photo ops and Risky’s BBQ is a fan favorite. Downtown Fort Worth has some very cute cafes and stores including P’tit Tea Maison, which has great donuts. The Fort Worth water gardens are also nearby and provide a calm and serene atmosphere to hang out. I also love going to Southlake Town Square, as it is only a short drive from Fort Worth. It has gorgeous shopping streets and the town square in the middle often has fun events going on.

Who else deserves some credit and recognition?
My shoutout would be to my friends and family without whom my business would have never grown to its full potential. As a self-funded startup, I could not afford to hire employees because I was a student myself and has used up my savings to purchase the materials and equipment. That is when my mother & cousin stepped in to help me package orders and manage the social media page. They also occasionally helped hand model for the nails. Many of my other friends including my best friends picked out the name for my business, and truly without their enthusiasm and support, I wouldn’t have been confident enough to start.

Website: https://cheripressons.storrea.com

Instagram: cheripressonsusa

Youtube: Chéri Press On Nails

Other: Tiktok: cheripressons