Meet Aldo Quevedo | CEO, Creative Chairman

We had the good fortune of connecting with Aldo Quevedo and we’ve shared our conversation below.

Hi Aldo, can you talk to us a bit about the social impact of your business?
At BeautifulBeast, we believe in leveraging our expertise to create meaningful social impact, particularly within the Hispanic community. With over 30 years of experience in leading Hispanic advertising agencies and now two and a half years of independent operation in Dallas, Texas, we are dedicated to using our skills to drive positive change.

We empower the Hispanic Community in everything we do:

1. Cultural Representation: We ensure that the Hispanic community is accurately and positively represented in media and advertising. By creating culturally relevant campaigns, we foster pride and unity within the community.

2. Supporting Local Businesses: We actively collaborate with local Hispanic-owned businesses, helping them grow and succeed through tailored marketing strategies. Our goal is to uplift the community economically and create more opportunities for local entrepreneurs.

3. Health and Wellness Campaigns: Our campaigns often address critical health issues affecting the Hispanic community. For instance, our award-winning Cardiac Risk Index campaign raised awareness about heart health, leading to a significant increase in cardiologist consultations and a broader public understanding of heart disease risks.

5. Social Advocacy: We partner with nonprofit organizations to advocate for important social issues such as education equity and healthcare access. Our campaigns amplify these causes, driving community engagement and policy change. An example of this is our active role with Bachman Lake Together in Dallas, the Colon Cancer Coalition, and the Argentine Heart Foundation.

Global Impact:

1. Cross-Cultural Solutions: Our work extends beyond the Hispanic community to embrace a multicultural approach, connecting brands with diverse audiences worldwide. This fosters greater understanding and unity across cultures.

2. Philanthropy: A portion of our time is invested in community projects and global humanitarian efforts, contributing to broader social welfare.

At BeautifulBeast, we are committed to using our creative and strategic prowess to make a lasting, positive impact on the community and the world.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
We founded BeautifulBeast as a natural continuation of our careers in advertising. Our agency was born amid the pandemic, so flexibility is a fundamental part of our DNA in every way. The world has changed, and we decided this was the best time to launch because clients and talent demand a new way of working.

We see ourselves as an innovative advertising agency dedicated to driving business growth and delivering cross-cultural solutions through the power of creativity and Big Data.

The agency’s name symbolizes the perfect balance between the beauty of groundbreaking ideas and the formidable strength of data-driven insights. Our core has a strong Hispanic heritage, so BeautifulBeast embraces a multicultural perspective, enabling us to seamlessly connect brands with diverse audiences across cultures.

The agency’s client roster includes industry leaders such as DFW International Airport, Amazon Music, Amazon Prime, and Children’s Health, as well as organizations that have a very special place in our hearts: the Colon Cancer Coalition and the Argentine Heart Foundation.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Dallas is a city that offers a lot of interesting cultural experiences. It seamlessly combines the Texan, Hispanic, and American cultures in a way no other place can. In order to know the most interesting places and get a taste of it all, I would recommend the following places:

Deep Ellum. a cool and vibrant neighborhood known for its street art, live music, and nightlife. It’s a perfect blend of historic and contemporary cultural influences.

Live Music at The Rustic. Local brews and a lively outdoor setting. This spot captures the essence of Texan hospitality and entertainment.

Dallas Farmers Market. Local produce, artisanal foods, and crafts. The market often features live music and food stalls representing a mix of cultures.

Sixth Floor Museum at Dealey Plaza: For a deep dive into American history and culture.

Brunch at Gloria’s Latin Cuisine. Salvadoran and Tex-Mex dishes that are unique to Dallas. Come in, get a Tres Leches Cake, and enjoy the lively atmosphere.

Lunch at El Come Taco. This popular spot serves street-style tacos and other Mexican delicacies, and it’s known for its authentic flavors and casual vibe.

Dinner at Javier’s Gourmet. An upscale dining experience with sophisticated Mexican cuisine, a Dallas institution.

Klyde Warren Park: A great place to relax and enjoy food trucks offering diverse cuisines.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would like to express my deepest gratitude to Tony Dieste and Warren Harmel for believing in me and inviting me to join Dieste, one of the most groundbreaking and exciting advertising agencies in the country. Your faith in my abilities has been a cornerstone of my journey.

I am profoundly grateful to my family for their unwavering support. My mother, sister, and my wife, Rocío, have been instrumental in my journey in this industry. Their encouragement and understanding have made all the difference.

Lastly, I dedicate this Shoutout to our incredible team at BeautifulBeast, as well as my past colleagues. This journey has been a collective effort, and I am proud to share this achievement with all of you–all for one, one for all.

Website: https://beautifulbeastad.com

Instagram: https://www.instagram.com/beautifulbeast_ad/

Linkedin: https://www.linkedin.com/in/aldo-quevedo-8409493/

Twitter: https://x.com/aqwack

Youtube: https://www.youtube.com/@beautifulbeastagency