Meet Addy Asmare | Content Curator & Producer

We had the good fortune of connecting with Addy Asmare and we’ve shared our conversation below.

Hi Addy, what principle do you value most?
Mindfulness. As members of a diverse society, I believe we all have a responsibility to be mindful in how we think, speak, and interact. In life we have freedoms; freedom to think, speak, and do as we feel, and with those freedoms come consequences. The beauty of consequences is that they can be positive, or negative depending on the decisions we make individually. I believe practicing mindfulness in business, friendships, relationships and everyday interactions with strangers reaps positive consequences.

Let’s talk shop? Tell us more about your career, what can you share with our community?
Conjūre is a content curation and production company with an emphasis on digital marketing. I believe what sets us apart from other companies is that we not only create and produce marketing content, but we also advocate mental, physical, and financial health.

With this approach we hope to implore a generation of mindful entrepreneurs. As we advocate these three arenas of health, we work with companies to create unique video content geared towards highlighting and marketing their product/services .

My journey to starting my company was an interesting one. I never imagined being in the world of content curation and video production. With my BS in Finance and my work throughout college in sales, I always imagined I’d pursue a career in Financial Sales. However, the pandemic changed all of that.

In November 2019 the company I was working for announced that our finance operations would be relocating to New Jersey by April 2020. We had the option to either relocate, or accept a severance package. I made my decision to stay in Dallas and figure things out. This gave me 4 months to prepare for my transition. Little did we know that the world be shutting down and companies would be downsizing at precisely the same time I would be looking to apply for jobs.

Leaving a company in the middle of an unemployment crisis was a challenge. However, just like the rest of the world, 2020 gave me time to slow down and reflect on my personal and career objectives. It also gave me time with TikTok. This became my entertainment relief and creative outlet. One video led to another, and eventually the videos sparked the business model for Conjūre.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Deep Ellum is a staple in my itinerary when friends are visiting Dallas. From the endless eateries, bars, live music, nightclubs, to the art and people watching (a lot of interesting personalities in a one mile radius) Deep Ellum never disappoints for some weekend fun.

Klyde Warren offers some nice chill vibes to recover from a long weekend in Deep Ellum. Whether it’s a picnic, or the delicious food trucks paired with your favorite drinks, a game night (or day) in Klyde Warren is always a win.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Nipsey Hussle & the team at The Marathon Co.

Website: https://www.conjuresfn.com/

Instagram: https://www.instagram.com/conjure__

Twitter: https://twitter.com/conjure_sfn

Facebook: https://www.facebook.com/ConjureSFN

Youtube: https://www.youtube.com/channel/UCRdQq8dkC5ZlhErc1LA6pZw

Image Credits
Conjūre LLC