Often we don’t have to reinvent the wheel to learn something new – we can just ask experts in the field who can draw on their experience to enlighten us.  Below, we’ve shared insights insiders from various industries have shared with us.

Julie Provenzano | Founding Agent & Broker Associate

As it relates to residential real estate, people have so much information at their fingertips thanks to the internet but information isn’t the same as knowledge. Understanding the resale potential of one floor plan versus another, knowing how to spot a home’s Achilles’ Heel and whether it’s something that can be fixed, and staying ahead of design trends are just a few things that a seasoned agent can help a consumer understand and guide them to the best purchase. So often people overestimate their knowledge and end up in the wrong location at the wrong price in a house that has serious resale issues because they didn’t partner with the right professional. To spend that much money on a purchase because you fall in love with one aspect of a house and are blind to potential issues is a trap that a lot of people fall into because they think they can save money going it alone. Read more>>

Sangeeta Claudia Sadhwani | Homemaker & Business Owner

In fashion, it’s the constant need to reinvent on a daily basis. We are always running against time. From the outside it all looks like fun and games but i think not many know it’s one of the most grueling time lines to keep up with. Read more>>

Charles Denton | Owner

Our focus is on natural wellness. We use organic dried herbs, formulated into products that include essential oils, salves, healing butters, liniments, and other mediums for topical application. Chasfragrance also offers organic tea blends to help with other issues. What we have noticed is that many people don’t know the benefits that natural plants provide. Many know about herbs (plants), but are not familiar with the medicinal benefits these herbs provide. Without being technical, many don’t realize that the very strengths of survival that a plant has and uses to protect itself, is the same medical value that it imparts to our bodies when we use the herb either internally or topically. Most know about teas, and how they can help strengthen the body. Read more>>

Tom Dennis | VP Brand Strategy

What most people don’t realize is how important their brand is to their company. So often, new clients come to us asking for an “update to their brand”, which usually means just updating the logo. Brands are so much more than the logo – a brand is actually every touchpoint the company has with the market, including the entire customer journey. The reason so much marketing doesn’t work is that a company doesn’t tell their story well. They don’t articulate their value proposition so that it resonates with the marketplace. Or they don’t work to make sure every step of the customer journey is a great experience. You can have the best product or service in the world, but if you fail at even one step of the customer journey, you can lose a great client forever. Read more>>