It takes a lot more than an idea to build a business, but there can’t be a business without the idea. So we asked folks who’ve built wonderful businesses to tell us about how they came up with the idea in the first place.

Jill Elliott | Artist + Designer

In 2020, we were doing a small refresh to our home and I couldn’t find a wallpaper pattern for our powder bath that was colorful and playful, yet organized and calm at the same time. Something that most guests would see that would set the tone for our house – fun and grounded. We ended up creating a wallpaper from one of my wallpaper paintings – a whimsical grid, and I was smitten. Read more>>

Kelli Koonce | Entrepreneur, Owner White Elk Spicy Peanuts & Crackers

I had been making the peanuts and crackers for a while and we think they are pretty special. My brother, husband and I have always dreamed of owning our own ranch and wanted to figure out a way to earn extra money to pay for a piece of land… and voila’ White Elk Spicy Peanuts and Crackers was born. Read more>>

Kendra Sanders | Pudding Savant Creator of The World’s Greatest Pudding!””

I came up with the idea back in 2016 when my family was going through hard times and I wanted to create something other than getting back into doing cakes after having our 1lb 1oz micro-preemie in 2013. So many things happened within those 3 years that led to the thought “why cant pudding have multiple flavors like every other dessert.” Read more>>

Hibah Ansari | Marketing Specialist & Photographer

I hate to admit it, but I somewhat “fell into” commissioned photography. I was always interested in taking photos and was the one with a camera always in hand. Some of my friends encouraged me to photograph random events of their friends, like small wedding ceremonies, graduation photoshoots, or baby showers. It’s been a rocky learning process but there are a ton of resources online to learn from and get inspired by. Read more>>