Deciding to start a business is an unusual decision. It’s often considered irrational and yet for many it’s the best decision they’ve ever made. So we asked folks to think back to when they were starting their businesses and to tell us about their decision making process.

Lucinda Seal

Initially, I had no intention of entering the event coordination space—I actually aspired to be a dentist. I’ve always had a deep appreciation for dental health and hygiene. However, over time, I discovered a natural talent for organization and timeline management, particularly when planning family gatherings and small events for friends. Read More>>

Lisa Schlaht

I had a desire to bake, breads specifically. After 15 years behind the chair doing hair it was peaceful & quite alone in the kitchen just me & mixer.

I realized I wanted to make this into something & started to think about what I could offer my community that it didn’t already have. It came to me easily, Bagels. Read More>>

King Guapo

Starting Guapo Essentials was deeply personal for me. I’ve always believed that how we present ourselves—through our style, grooming, and confidence—plays such a huge role in how we feel and how we show up in the world. It wasn’t just about starting a business; it was about creating something meaningful that could make people feel empowered and confident in their everyday lives. Read More>>

Anthony Escalante

Me and my wife have pursued other passions in life and created businesses based on those passions but established them individually. Our Miracle Leaf business presented itself as an opportunity to take a shared passion and build on it collectively. Read More>>

Heather Castro

The start of my business was truly such an organic and slow growing machine. I grew up being in love with all kinds of art and found so much joy in being creative. It wasn’t until college that I got a camera and started learning. Read More>>

Jessica Gabriel

My Thought Process Behind Starting The Divine Women Institute

The Divine Women Institute was born out of my own journey of healing, transformation, and spiritual awakening. I didn’t just wake up one day and decide to start a ministry—it was something God placed on my heart after leading me through deep struggles and showing me the power of His redemption. Read More>>

Shobha Sharma

The thought process behind starting Nexus Point Luxe was deeply rooted in my passion for fashion, sustainability, and the evolving needs of modern women. I wanted to create a brand that doesn’t just offer luxury apparel but also redefines what luxury means—moving beyond exclusivity to include sustainability, ethical production, and versatility. Read More>>

Allison Wallace

The exact thought that hit me? It all makes sense now! I knew exactly what I was meant to do.

I’ve always had a passion for interior design, event planning, and keeping up with all the latest trends. In my early 20s, I was that friend—the one who threw the best parties, always knew the hottest spots, and somehow ended up planning or decorating everyone’s events. Read More>>

Sandy Romo

I noticed that there was a huge need for Wildlife Rehabilitators in DFW. As our cities expand and grow, there are more and more wildlife conflicts resulting in the need for rehabilitation for our native Texas wildlife. I found it startling that there are minimal resources to help and no funding for care of injured or orphaned wildlife. Read More>>

Jarrett Howell

Every family needs and wants to have financial literacy and access to resources to be able create generational wealth at some level. My grandmother got paralyzed, placed into different care facilities, and ending up passing away not receiving the proper care or resources we wanted for her. Read More>>

Samuel Gegen

So many thoughts here! My ultimate thought was that I knew I had it in me. I also knew I was meant for more and had massive dreams. Throughout my career in corporate, I learned all these high value skills and knew they could translate well into my own business. Read More>>

Ron Miears

The inception of Kimber Home Services was deeply rooted in my family’s longstanding connection to the construction industry. Read More>>

Latonya Smith

Lovely was born from a place of reflection, resilience, and the deep connection between scent and emotion. During life’s challenges, I found solace in fragrance – the way a single scent could transport me, comfort me, or bring me a sense of peace when I needed it most. Read More>>

Kelsey Harper

When I first started looking into influencing, was back at the start of 2020, right as the pandemic set in and my college freshman class of 2023 got sent home with not much to do. If we can all think back, this was the rise of TikTok and all that people could share while at home and developing their own niches. Read More>>

Dontpanic.

I wanted to start my own business because I want to be in control of how I spend my time and my life. Most companies and corporations are irresponsible when it comes to their employees and even customers, so I decided to take a route that is fulfilling for me, whether it made me good money or not. Read More>>