Meet Eugenia Marks | Freelance Makeup Artist

We had the good fortune of connecting with Eugenia Marks and we’ve shared our conversation below.

Hi Eugenia, what was your thought process behind starting your own business?
I would have never thought that my business would be where it is today. I’ve always had a passion for cosmetics and helping people. I thought that my passion for cosmetics was just a hobby so I started pursuing my bachelors in sociology to do just that. It didn’t matter what arena I was helping people, they all seemed to have questions that were beauty related. So I started answering those questions. I then went from answering those questions to doing makeup for close family and friends. My mom and I had a thing for lipstick. She loved the plum colors and then I started borrowing her lipstick and fell in love with it as well. I would get so many compliments on my lipstick. It didn’t matter what I was doing, I always had lipstick on. My mom was my motivation behind advancing my brand to cosmetics. I lost her to cancer in 2017 and wanted to take our love for lipstick and make it more. So I had a random thought during the pandemic to start doing my research on how I can create my own cosmetic brand. And then boom, that thought manifested into reality. And I couldn’t be more grateful. Over the past 9 years I have continued my career as a freelance travel makeup artist while also now pursuing my masters in social work. I believe that in the future God will form something great between these two career paths to continue to create and empower those around me by uplifting everyone to being more confident and practicing self-care.

Alright, so let’s move onto what keeps you busy professionally?
It was not easy getting to where I am today. My biggest obstacle has been fear of failure. I had to get to a point where I am proud of myself and my accomplishments no matter what. Things don’t just happen over night so as long as I continue to put one foot in front of the other I know I will succeed. Losing my mom was hard. She was my biggest supporter. But I have gained a large support system. I am proud of my brand overall and how far I’ve come professionally. I didn’t come from a background of family entrepreneurs so navigating this has been hard. I’ve learned that if I want it bad enough I will go for it. God grants me the wisdom to know and he reveals what I need to know bit by bit to help me along the way. One thing that I love about my brand and how people see my skill is ‘natural’. It doesn’t matter if I do a full face of makeup on a client. It is rewarding when they love the outcome and say that they look like themself and it is “glam but natural”. I always want my client to feel beautiful in their own skin but use makeup as an enhancement to the features they already have. This is how I use makeup to empower my clients.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Living in Northwest Arkansas is really peaceful to me. I would take my friend to my favorite eating place which is Kraken Killer seafood in Springdale, AR they have the best crab legs in NWA and I mean who doesn’t like good seasoned seafood. I would also take her to visit the crystal bridges museum in Bentonville and also go to Dickson street to bar hop and enjoy some cocktails and JJs and Maxines.

Who else deserves some credit and recognition?
My family and friends all deserve a shoutout for believing in me and encouraging me to go further. I’d also like to thank the NWA community. Every since I moved to NWA there has been an overwhelming amount of support from other makeup artists like Shakayla Canaday and photographers such as Shay Holloway.

Website: Mebyeugeniamarks.com

Instagram: Business- Mebyeugeniamarks_ Personal- _eugeniamarks_

Facebook: Eugenia Marks

Youtube: Eugenia Marks

Image Credits
Kristen Herrington- Photographerkristen