The Risk Series: how do you think about risk?

Risk is the most common topic that comes up in our conversations with entrepreneurs and so each week we ask entrepreneurs to talk to us on the record about how they think about risk.

The truth is that I don’t like taking risks. It’s super uncomfortable and scary. But I want to feel alive. And I’ve found out that the choice to live requires the choice to take risks. So I take risks because of the life that might be on the other side. To choose to live and take risks is such a great choice, but it is also what thing that leaves me vulnerable to failure. That’s such a scary word! Looking forward, taking a risk is the scariest thing, but looking backward they are the very thing that has moved me forward. Read More>>

Taking risks is how you grow. In my sets I’m always looking for ways to elevate the moment and push the party that much more. You have to be aware of your surroundings and try new things so you can bring your ideas to life. I love taking risks. Sometimes they work out! And when they don’t it’s good to look back and say to yourself “oh, okay I can do that better” or “next time I’ll try this instead”. Don’t get me wrong, there is always a time and place to stay in your world, but I never want my sets or performances to feel stale. Read More>>

Risks have been the most important factor for my growth as an artist in Texas. I come from Costa Rica, a 4 million people country, to America, a 330 million people country. The platform for musicians here in Texas is vastly different from what I was accustomed to back home, and it took a lot of risk for me to begin building my reputation as a musician in this country. I also knew that reggae in Texas was a risky choice, but I could see as soon as I got here that there was a huge opportunity for adding to the musical diversity. We have a saying in Costa Rica, that nobody profits in their own land, and I am proud to represent my country here. Read More>>
