It’s easy to get caught up in the day to day, but it’s important to stop ask: what’s the end goal? Knowing where you are trying to go is step one in getting there and so we’ve asked some folks we admire to tell us their end goal and where they want to be by the end of their careers.

Ashley Ponce | Licensed Lash Artist

The end goal is to have a team of hard working , self motivated ladies, own a big one stop salon, as well as owning an affordable beauty school, to be able to provide my knowledge about lash extensions to wonderful ladies wanting to learn. Read more>>

Thihi Lugano | Home bakery

The end goal for me is to own a cafe in a nice and safe neighborhood. I would like to create a space that is diverse and peaceful where people from different cultures and ethnicity can come to share a meal or work on personal business . Read more>>

Zosia West | Front woman for Reign of Z

The end goal for being a musician is being able to sustain yourself financially. These are my views alone. However if music can pay my bills and allow me to have some financial freedom I feel I was successful. They always say end while you’re on top. If I’m fortunate enough to do headlining tours and they’re selling out. I would deem that as a win. I would love to be performing well into my 70s if there was a demand. Read more>>