What They Know and We Don’t

We asked insiders and experts from various industries to tell us something they think outsiders are unaware of and we’ve shared a few of those responses below.

Patricia Moran | Co-host, Producer, Editor, & Social Media Manager

We want to debunk the thought that podcasting is easy! Podcasting is hard work and it’s a medium that is still evolving! There is more than pressing “record” and talking. It takes time, effort, money, and work for it to become successful. It’s tedious to even do one episode. We have to consider scheduling, research, recording, production, social media, and so forth. It takes many hours to prepare and edit. Sometimes the “recording” part is the quickest portion. There is art behind a podcast. As listeners, we may forget or not even know the work that goes behind doors. Finally, podcasting is an engaging and fast-growing medium. Since it’s still growing and evolving, we have to adapt, learn, and grow as well. That is challenging, but I am sure any podcaster will agree that it’s worth it. Read more>>

Tiffany Klenk | Owner & Head Soaper of Every Body Beauty

There seem to be 2 handmade soap business models: natural, and un-natural. I’m in the natural group. I use essential oils found in nature to scent my products, while other soapers and other manufacturers use “fragrance oil”. The general population seems to be very misled about the differences. It’s not their fault either – marketing practices used seem to be very tricky with their packaging and how they market to their customers. When I first started making soap, and figuring out label requirements – I quickly learned that there is a big difference and a huge industry “loop-hole”. This loop-hole – is the word “fragrance” itself. Read more>>