We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Codi Click here ayton | Salon and Spa Owner & Esthetician

My values have always been very clear. I am a firm believer that what you put out into this world will always come back to you . So if I had to choose one word I will always choose consistency. Read more>>

Raul Cruz | Raúl Cruz / fine artist

The most important value is that I discovered what I was passionate about since I was a child, thanks to that I had a very solid concept of the value of time and how important it is to try to control our tribal and biological needs, and nurture the artistic and intellectual ones. Read more>>

Robbie Prater Amy Wheeler | Vintage Reseller & Slow Fashion Blogger

Kindness. This plays a factor in different parts of our business. Typically, when we are purchasing vintage clothes from a family it is because someone has passed. We like to know the story of the person who owned them and let the family know that we will be selling those clothes to someone who will also love and cherish those items and the story behind them. Believe it or not, the vintage reselling community here in DFW has become extremely competitive and with that comes some sour apples who do not show the same kindness and compassion as we do. Read more>>

Mercedes Matthews | Meditation Studio Owner

The value that matters the most to me is integrity. Being integral helps me remain honest and accountable with myself first, and then with my family and friends. Read more>>

Danica & Brittany (Danica) Harris, Ph.D. & (Brittany) Escuriex, Ph.D. | Co-Owners of Empowered Healing Dallas

Our practice began under one guiding principle- All of you is welcome here. We both worked in systems prior to starting our own practice and one of the struggles we faced while working in these settings is that we felt our own humanity and the humanity of our peers and clients was often limited or overlooked. Namely, we felt like only parts of us were accepted and we knew that if only parts of ourselves as staff members were accepted, then only parts of our clients would be welcomed into the therapy space. Read more>>

Miranda Wilson | Owner, Founder & Managing Director

Considering my environmental impact is a principle that has always been extremely important to me. I have a problem. I can’t walk by trash without picking it up. I mean, who else is going to do that before it gets to a body of water? I constantly judge my water consumption. Couldn’t it be less? Constantly finding irony in our “disposable lifestyle”. Because after all isn’t that an oxymoron? Read more>>