Meet Yoahana Lagunas | Co-Founder of The Cookie Factory

We had the good fortune of connecting with Yoahana Lagunas and we’ve shared our conversation below.

Hi Yoahana, what was your thought process behind starting your own business?
I have always loved to bake since I was a kid and having an art background, making things I ate pretty and interesting was always important. I am a jewelry designer by day and a baker at night. My husband Victor and I, started our business during Covid as a means to make extra money for our fertility treatments. We had just gotten married and found out we had to do IVF. It started as a treat/cake business. The market got very saturated during that time so we put it on hold for a little bit. In October of 2023, we decided to give it another try with just our treats. I noticed that cookies were popular so I decided to add some in, even though I had never baked a cookie in my life that turned out well. At our first few markets, our cookies stole the show every time and we scrapped treats altogether and The Cookie Factory was born! So far we have grown so much that we have had to buy industrial equipment and our goal is to move into our food trailer by the end of the year.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
What sets us apart from other cookie business around now is that not only the taste and using quality ingredients is important but also for each cookie to be visually pleasing. We do eat with our eyes first after all! Starting this business with my husband has not come with challenges and failures along the way, but having our families support has helped us get here and of course God’s guidance and always trying to put God first in our lives and in our business is a must for success! Along the way what we have learned is that things can always change, trends change and we just have to keep up and be ready for it.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Our favorite spots in Fort Worth would be of course the stockyards and Magnolia street. There are so many places to eat and shop. In Dallas you can’t miss the Bishop arts District and of course you have to come see us at the amazing once a month Bishop Bazaar! You’ll find so many artisans, food and one of kind items.

Who else deserves some credit and recognition?
We wouldn’t be here without God and we are so grateful that He has led us every step of the way. I am also so grateful to my husband for always supporting any of the crazy business ideas I have (there have been a few along the way). I wouldn’t be able to do this without him and all his hard work, he gives his all for our business and our family. We have to thank my mother as well for being so supportive and always taking the best care of our one-year-old twins when we are working on our business, we definitely wouldn’t be able to keep growing if it wasn’t for her support.

Instagram: @TheCookieFactory23

Facebook: https://www.facebook.com/thecookiefactorytx?mibextid=LQQJ4d

Image Credits
Personal pictures